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All Journal INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Izatul Zakiah
Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi
Religion Humanities Social Sciences

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PROMOTION AND MARKETING STRATEGY OF GROCERY STORES IN INCREASING INCOME AT GROCERY STORES IN AUR BUKITTINGGI MARKET Zuwardi; Keni Savina; Dessi Mayunis; Muhammad Afif; Syahrul Fadli; Izatul Zakiah; Mutiara Safitri; Witri Cantika
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 12 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22004078

Abstract

This research discusses that the grocery store at Pasar Aur Bukittinggi has succeeded in implementing a strong marketing strategy to face a dynamic market. Focus on providing a wide range of everyday products, strategic pricing, location optimization and active participation in promotions have formed a strong basis for revenue growth. The close relationship between marketing strategy and revenue is reflected through increased visibility, stimulation of shopping activity and encouragement of impulse purchases. Through SWOT analysis, grocery stores can optimize internal advantages, overcome weaknesses, exploit market opportunities, and anticipate threats, leading to sustainable growth amidst dynamic market competition.
Co-Authors Dessi Mayunis Keni Savina Muhammad Afif Mutiara Safitri Syahrul Fadli Witri Cantika Zuwardi