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All Journal Lingua Technica: Journal of Digital Literary Studies Indonesian Journal of Language and Communication Studies Indonesian Journal of Language and Economic Discourse
Suaidi
Universitas Islam Negeri Madura
Education Languange, Linguistic, Communication & Media Other

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Reader participation, platform affordances, and interactive meaning-making in online literary environments Suaidi
Lingua Technica: Journal of Digital Literary Studies Vol. 1 No. 1 (2025): Foundations of digital literary studies: concepts, textuality, and pedagogical
Publisher : Asosiasi Relawan dan Pengelola Jurnal LPTNU (ARJUNU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64595/lingtech.v1i0.147

Abstract

Background: The growth of online literary environments has transformed reading from a private act of textual reception into a participatory, interactive, and platform-mediated cultural practice in which readers comment, evaluate, classify, recommend, and circulate literary works. Objective: This study aims to examine how reader participation and interactivity are constructed through the relationship among digital narrative structures, reader responses, and platform affordances in online literary environments. Method: Using a qualitative digital textual design, this study analyzes digital literary works, reader comments, votes, kudos, bookmarks, tags, author’s notes, content warnings, interface features, and participation metrics from Electronic Literature Collection, Wattpad, Archive of Our Own, and ELMCIP Knowledge Base. Results: The findings show that interactive narrative structures operate through hyperlink-based navigation, multimodal activation, serial continuation, paratextual framing, and interface-mediated reader movement. Implication: Reader responses demonstrate that literary meaning is produced through affective engagement, interpretation, evaluation, communal interaction, curation, and textual circulation. Novelty: This study contributes to digital literary studies by integrating digital narratology, reader-response analysis, and platform/interface analysis into a unified framework for understanding online literature as a socio-technical literary ecology.
Hashtagging the public good: Environmental activism and the discursive making of civic voice in Indonesia Suaidi
Indonesian Journal of Language and Communication Studies Vol. 1 No. 3 (2026): Digital citizenship, identity, and public discourse in Indonesia
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67490/ijlc.v1i3.1011

Abstract

Background: Environmental activism in Indonesia increasingly depends on hashtagged digital discourse, where ecological harm, public accountability, and civic participation are negotiated through activist texts, visual materials, and platform-oriented communication. Objective: This study examines how Indonesian environmental hashtag activism constructs environmental issues as public-good claims, authorizes civic voice, and makes ecological concerns visible within platformed public discourse. Method: This study applies qualitative digital discourse analysis supported by corpus-assisted mapping of 29 publicly verifiable documents, consisting of activist texts, secondary contextual sources, and regulatory documents coded through public-good framing, civic voice, addressivity, and multimodal visibility. Results: Public-good framing shows that energy transition, ecological justice, land protection, waste governance, Indigenous stewardship, and democratic rights are articulated as shared civic concerns rather than isolated environmental topics. Civic voice is distributed across civil-society watchdogs, affected communities, citizen publics, Indigenous or local stewards, youth-oriented actors, and rights-bearing democratic subjects. Platform visibility depends on hashtag aggregation, institutional address, multimodal evidence, and circulation cues that make environmental claims searchable, attributable, and publicly recognizable. Implication: This study demonstrates that hashtag activism should be understood not as simple online amplification, but as a discursive process through which ecological harm becomes speakable, legitimate, and collectively actionable. Novelty: This study offers an integrated analytical framework linking public-good framing, civic voice, and platform visibility in Indonesian environmental digital activism
Buy now, worry later: pay-later advertising, consumer desire, and the linguistic normalization of debt in Indonesia Suaidi
Indonesian Journal of Language and Economic Discourse Vol. 1 No. 3 (2026): Debt, inequality, and everyday economic life in Indonesia
Publisher : CV Narasi Khatulistiwa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67490/ijle.v1i3.1022

Abstract

Background: Pay-later advertising in Indonesia has become a prominent site where digital retail, consumer credit, and platform persuasion converge, yet its linguistic role in making debt appear ordinary remains insufficiently examined. Objective: This study examines how Indonesian pay-later advertising frames deferred payment as desire, convenience, access, and financially acceptable consumption. Method: This study applies corpus-assisted critical discourse analysis to 18 primary public advertising and product texts, supported by secondary and regulatory contextual materials, using lexical framing, pragmatic-semiotic analysis, and risk-visibility audit. Results: Promotional discourse is dominated by savings-oriented and immediacy-oriented frames that foreground “0%,” flexibility, and present access while reducing the salience of repayment obligation. Debt is further softened through burden-reduction wording, platform legitimacy, and aspirational displacement that make borrowing appear compatible with smart, modern, and routine consumption. Risk-related information is unevenly visible, with cost and tenor more prominent than penalty, default, and explicit debt naming. Implication: These findings show that BNPL advertising should be evaluated not only as marketing, but also as financial discourse that shapes consumer understandings of obligation. Novelty: This study offers a discourse-based model for explaining how pay-later promotion normalizes debt through the interaction of desire, temporality, and selective risk visibility.
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