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All Journal Nuras : Jurnal Pengabdian Kepada Masyarakat
I Wayan Astraguna
Program Studi Ekonomi Hindu, Fakultas Dharma Duta, Institut Agama Hindu Negeri Gde Pudja Mataram, Jalan Pancaka Nomor 7B, Mataram, Nusa Tenggara Barat 83126, Indonesia
Humanities Education Environmental Science Social Sciences

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Ekonomi Kreatif : Pelatihan Ekonomi Kreatif untuk Remaja Karang Anyar Praktik Pembuatan Es Susu Gula Aren sebagai Ide Usaha Kekinian I Gede Kasih; Anak Agung Istri Anom; I Wayan Astraguna
Nuras : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 4 (2025): October
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/nuras.v5i4.749

Abstract

Creative economy training for Karang Anyar teenagers through the practice of making coconut sugar ice cream is a form of community service. The purpose of this activity is to provide technical skills in making contemporary beverages, foster creativity, and introduce simple marketing strategies that are in accordance with the development of the digital era. The implementation method includes observation, preparation, provision of materials, and direct practice. The results of the training showed an increase in technical skills, creativity, and confidence of adolescents in producing products with economic value. Participants are able to mix ingredients, serve drinks in an attractive way, and understand simple ways to market products through social media. This activity also plays an important role as a positive alternative to reduce adolescent involvement in negative activities such as drunkenness and gambling. Thus, this training not only increases individual capacity, but also opens up new business opportunities that support the sustainable development of the creative economy of village communities.
Co-Authors Anak Agung Istri Anom I Gede Kasih