Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal AKSIOMA : Jurnal Manajemen
Dhefitriana Kartika
STIE YAI
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Faktor-Faktor Yang Mempengaruhi Kepuasan Pelanggan Yuke Fresh Laundry Di Jakarta Pusat Dhefitriana Kartika; Aang Syahdina; Hansel Aristo; Nur Rahmah Wati; Varent Dwi Ch
AKSIOMA : Jurnal Manajemen Vol 3 No 2 (2024): AKSIOMA : Jurnal Manajemen [Agustus-Januari 2024]
Publisher : Program Studi Manajemen dan Magister Manajemen, Fakultas Ekonomika dan Bisnis, Universitas Katolik Widya Mandira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/aksioma.v3i2.3835

Abstract

This research is expected to be useful for assessing the driving factors of customer satisfaction with the place, service quality, and price of Yuke Fresh Laundry in Central Jakarta. The population in this study are all customers of Yuke Fresh Laundry. The purposive sampling technique is a technique used in this study in selecting samples. 100 respondents is the number of samples used in this study. The data collected through the survey was analysed using SmartPLS version 4.0 with Structural Equation Modeling. The results showed that the location factor has the most significant influence on customer satisfaction with a T-statistic value of 2.182 and a P-value of 0.029. Price also has a significant effect, while service quality does not have a significant effect on customer satisfaction. In other words, the main focus of improving customer satisfaction is on location and pricing strategies.
Co-Authors Aang Syahdina Hansel Aristo Nur Rahmah Wati Varent Dwi Ch