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All Journal AKSIOMA : Jurnal Manajemen
Aristo Afrianto Budiman
Politeknik eLBajo Commodus
Economics, Econometrics & Finance

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Pengaruh Ketersediaan Produk, Packaging, dan Kualitas Pelayanan Terhadap Keputusan Pembelian dengan Kepuasan Konsumen Sebagai Moderasi Hersanius Kurnia Peong; Aristo Afrianto Budiman; Fitri Ciptosari
AKSIOMA : Jurnal Manajemen Vol 4 No 1 (2025): AKSIOMA : Jurnal Manajemen [Februari-Juli 2025]
Publisher : Program Studi Manajemen dan Magister Manajemen, Fakultas Ekonomika dan Bisnis, Universitas Katolik Widya Mandira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/aksioma.v4i1.4411

Abstract

This study examines the influence of product availability, packaging, and service quality on purchasing decisions, with consumer satisfaction as a moderating variable. The research was conducted at Zasgo Mart, Labuan Bajo. A quantitative method was employed, using a questionnaire completed by 150 Zasgo Mart consumers. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0 software. The results show that, collectively, the three independent variables significantly affect consumer satisfaction. Among these, service quality is identified as a key factor that management must prioritize. Furthermore, consumer satisfaction strengthens the relationship between packaging and service quality with purchasing decisions, but does not moderate the relationship between product availability and purchasing decisions.
Co-Authors Ciptosari, Fitri Hersanius Kurnia Peong