Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal DIALEKTIKA : Jurnal Ilmu Sosial
Ermi Triaji
Universitas Al-Ghifari Bandung
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence Of Work–Life Balance and Job Stress on Turnover Intention Among Generation Z Employees in Greater Bandung Hasysya Farih Nuam Awali; Ermi Triaji
Jurnal Dialektika: Jurnal Ilmu Sosial Vol. 24 No. 2 (2026): Jurnal Dialektika: Jurnal Ilmu sosial
Publisher : Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara Indonesia (PIANI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63309/dialektika.v24i2.1127

Abstract

This study aims to analyze the effect of work-life balance and job stress on turnover intention among Generation Z employees in the Greater Bandung area. The study employed a quantitative approach using a survey method involving 127 respondents selected through purposive sampling and quota sampling with proportional allocation. The data were analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that, partially, work-life balance does not have a significant effect on turnover intention, whereas job stress has a positive and significant effect on turnover intention. Simultaneously, work-life balance and job stress have a significant effect on turnover intention. The findings suggest that job stress is a more dominant factor than work-life balance in influencing Generation Z employees' intention to leave their organizations. The study highlights the importance for organizations to implement effective job stress management strategies and foster a work environment that supports work-life balance in order to improve the retention of Generation Z employees.
Strengthening Digital Marketing for Dendeng and Rengginang Msmes Through Local Seo Assistance and Visual Branding in Girimekar Village Azari Putri; Desi Pratiwi; Gina Sabrina Putri E; Irma Nurmala; Khadijah Fathina Diyan N; Lirra Salsabilla; Mohamad Fadly Setiandi; Nandita Oktaviani Putri; Silva Rahmawati; Yanwar Sofyan; Ermi Triaji; Wildan Wibawa Perdana
Jurnal Dialektika: Jurnal Ilmu Sosial Vol. 24 No. 2 (2026): Jurnal Dialektika: Jurnal Ilmu sosial
Publisher : Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara Indonesia (PIANI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63309/dialektika.v24i2.1192

Abstract

Abstract Micro, Small, and Medium Enterprises (MSMEs) have the potential to grow through the utilization of digital marketing; however, each business actor faces distinct challenges and needs. This Community Service activity aims to strengthen the digital marketing of dendeng (beef jerky) and rengginang (traditional glutinous rice crackers) MSMEs in Girimekar Village through assistance tailored to the specific needs of each partner. The implementation method includes field observations, interviews, needs identification, assistance program design, and activity execution. The identification results indicate that the dendeng MSME faced issues regarding business location inaccuracies on Google Maps and a lack of video-based promotional media. Meanwhile, the rengginang MSME experienced constraints in strengthening its visual identity and product packaging design. Based on these issues, assistance for the dendeng MSME was carried out through the optimization of the Google Business Profile as part of Local SEO and the creation of digital promotional videos. Meanwhile, assistance for the rengginang MSME was conducted through visual branding reinforcement by developing product packaging designs. The results of the activity demonstrate improved business location visibility, the availability of digital promotional media, and enhanced product visual identity tailored to the needs of each partner. A needs-based assistance approach is expected to serve as a more targeted strategy in supporting the capacity building of MSME marketing. Keywords: MSMEs, digital marketing, Local SEO, visual branding, assistance
Co-Authors Azari Putri Desi Pratiwi Gina Sabrina Putri E Hasysya Farih Nuam Awali Irma Nurmala Khadijah Fathina Diyan N Lirra Salsabilla Mohamad Fadly Setiandi Nandita Oktaviani Putri Silva Rahmawati Wildan Wibawa Perdana Yanwar Sofyan