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All Journal Cantaka: Jurnal Ilmu Ekonomi dan Manajemen
Alhidayatullah Alhidayatullah
Manajemen Retail, Fakultas Ekonomi, Universitas Muhammadiyah Sukabumi
Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Layanan Dan Kenyamanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Industri Hotel Berbasis Teknologi di Sukabumi Salsabila Nirmala Ratri; Alhidayatullah Alhidayatullah; Muhammad Khairul Amal
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 2 (2026): Agustus
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i2.575

Abstract

This study aims to analyze the effect of service quality and comfort on customer loyalty, with customer satisfaction as a mediating variable, in the technology-based hotel industry in Sukabumi. This study employed a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). A total of 126 respondents who had booked hotels through Online Travel Agents (OTA) and stayed at the same hotel at least three times participated in the study. The results indicate that both service quality and comfort have a positive and significant effect on customer satisfaction. Customer satisfaction also has a positive and significant effect on customer loyalty. However, service quality and comfort do not directly influence customer loyalty. Customer satisfaction was found to mediate the relationship between service quality, comfort, and customer loyalty. These findings provide theoretical and practical implications, emphasizing that improving service quality and customer comfort is essential for enhancing customer satisfaction and fostering long-term customer loyalty in the technology-based hotel industry.
Peran Perceived Emotional Value Consumer Dalam Memediasi Pengaruh Social Media Fashion Influencer Relatability dan Costumer Expertise Terhadap Purchase Decision Mutia Tazkia; Muhammad Khairul Amal; Alhidayatullah Alhidayatullah
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 3 (2026): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i3.580

Abstract

This study examines the effect of social media fashion influencer relatability and consumer expertise on purchase decision, both directly and through the mediation of perceived emotional value, among consumers of Zaafer Indonesia. A quantitative explanatory approach was used with 150 respondents chosen through purposive sampling, analyzed using Structural Equation Modeling (SEM) via AMOS. Results show that social media fashion influencer relatability has a positive and significant effect on purchase decision and perceived emotional value. Perceived emotional value positively and significantly affects purchase decision and partially mediates the effect of relatability. In contrast, consumer expertise has no significant direct effect on purchase decision but significantly affects perceived emotional value, which fully mediates this relationship. Relatability shows the largest total effect, highlighting the importance of influencer-based marketing and strengthening consumers' emotional value.
Analisis Konten Marketing dan Pengalaman Berbelanja Online Terhadap Loyalitas Pelanggan di Mediasi oleh Kepuasan Pelanggan Pada Skincare Wardah Sukabumi Ziad Fathul Izzi; Alhidayatullah Alhidayatullah; Muhammad Khairul Amal
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 3 (2026): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i3.583

Abstract

This study aims to analyze the influence of content marketing and online shopping experiences on customer loyalty—mediated by customer satisfaction—among consumers of Wardah skincare products in Sukabumi City. The study employs a quantitative approach using a survey method. The research population consists of Wardah consumers who have purchased products online and have been exposed to Wardah's marketing content. The sample was selected using a purposive sampling technique. Data were collected via Likert-scale questionnaires and analyzed using Structural Equation Modeling (SEM). The variables examined include content marketing, online shopping experience, customer satisfaction, and customer loyalty. The findings are expected to elucidate the direct and indirect relationships between these variables and provide recommendations for the company to enhance its digital marketing strategies, thereby boosting customer satisfaction and loyalty.
Co-Authors Muhammad Khairul Amal Mutia Tazkia Salsabila Nirmala Ratri Ziad Fathul Izzi