Article Per Year (5 Year)
p-Index From 2021 - 2026
0.835
P-Index
This Author published in this journals
All Journal Cantaka: Jurnal Ilmu Ekonomi dan Manajemen
Muhammad Khairul Amal
Manajemen Retail, Fakultas Ekonomi, Universitas Muhammadiyah Sukabumi
Economics, Econometrics & Finance Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Pengaruh Kualitas Layanan Dan Kenyamanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Industri Hotel Berbasis Teknologi di Sukabumi Salsabila Nirmala Ratri; Alhidayatullah Alhidayatullah; Muhammad Khairul Amal
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 2 (2026): Agustus
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i2.575

Abstract

This study aims to analyze the effect of service quality and comfort on customer loyalty, with customer satisfaction as a mediating variable, in the technology-based hotel industry in Sukabumi. This study employed a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). A total of 126 respondents who had booked hotels through Online Travel Agents (OTA) and stayed at the same hotel at least three times participated in the study. The results indicate that both service quality and comfort have a positive and significant effect on customer satisfaction. Customer satisfaction also has a positive and significant effect on customer loyalty. However, service quality and comfort do not directly influence customer loyalty. Customer satisfaction was found to mediate the relationship between service quality, comfort, and customer loyalty. These findings provide theoretical and practical implications, emphasizing that improving service quality and customer comfort is essential for enhancing customer satisfaction and fostering long-term customer loyalty in the technology-based hotel industry.
Peran Perceived Emotional Value Consumer Dalam Memediasi Pengaruh Social Media Fashion Influencer Relatability dan Costumer Expertise Terhadap Purchase Decision Mutia Tazkia; Muhammad Khairul Amal; Alhidayatullah Alhidayatullah
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 3 (2026): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i3.580

Abstract

This study examines the effect of social media fashion influencer relatability and consumer expertise on purchase decision, both directly and through the mediation of perceived emotional value, among consumers of Zaafer Indonesia. A quantitative explanatory approach was used with 150 respondents chosen through purposive sampling, analyzed using Structural Equation Modeling (SEM) via AMOS. Results show that social media fashion influencer relatability has a positive and significant effect on purchase decision and perceived emotional value. Perceived emotional value positively and significantly affects purchase decision and partially mediates the effect of relatability. In contrast, consumer expertise has no significant direct effect on purchase decision but significantly affects perceived emotional value, which fully mediates this relationship. Relatability shows the largest total effect, highlighting the importance of influencer-based marketing and strengthening consumers' emotional value.
Analisis Konten Marketing dan Pengalaman Berbelanja Online Terhadap Loyalitas Pelanggan di Mediasi oleh Kepuasan Pelanggan Pada Skincare Wardah Sukabumi Ziad Fathul Izzi; Alhidayatullah Alhidayatullah; Muhammad Khairul Amal
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 3 (2026): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i3.583

Abstract

This study aims to analyze the influence of content marketing and online shopping experiences on customer loyalty—mediated by customer satisfaction—among consumers of Wardah skincare products in Sukabumi City. The study employs a quantitative approach using a survey method. The research population consists of Wardah consumers who have purchased products online and have been exposed to Wardah's marketing content. The sample was selected using a purposive sampling technique. Data were collected via Likert-scale questionnaires and analyzed using Structural Equation Modeling (SEM). The variables examined include content marketing, online shopping experience, customer satisfaction, and customer loyalty. The findings are expected to elucidate the direct and indirect relationships between these variables and provide recommendations for the company to enhance its digital marketing strategies, thereby boosting customer satisfaction and loyalty.
Analisis Pengaruh Perceived Organization Support, Job Satisfaction, Job Involvement Terhadap Turnover Intention yang Dimediasi Oleh Affective Commitment Pada Karyawan Gen Z di Jawa Barat Kania Auliza Hendradi; Muhammad Khairul Amal; Muh. Abdul Aziz
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 3 (2026): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i3.587

Abstract

This study aims to examine the influence of Perceived Organizational Support, Job Satisfaction, and Job Involvement on Turnover Intention, with Affective Commitment serving as a mediating variable among Generation Z employees in West Java. This research employed a quantitative approach using Structural Equation Modeling (SEM) with AMOS. The sampling technique used was purposive sampling, involving 140 Generation Z employees who met the research criteria. The results indicate that Perceived Organizational Support, Job Satisfaction, and Job Involvement have a positive and significant effect on Affective Commitment. Furthermore, Job Satisfaction and Job Involvement have a negative and significant effect on Turnover Intention. In contrast, Perceived Organizational Support and Affective Commitment do not have a significant direct effect on Turnover Intention. These findings suggest that enhancing organizational support, job satisfaction, and job involvement can strengthen employees' affective commitment. However, a higher level of affective commitment does not necessarily reduce Generation Z employees' intention to leave the organization. This study provides both theoretical and practical implications for organizations in developing effective employee retention strategies by improving job satisfaction, work involvement, and creating a supportive work environment that aligns with the characteristics of Generation Z.
Analisis Pengaruh Faktor-Faktor Aktivitas Media Sosial Terhadap Ekuitas Merek dan Niat Beli Konsumen pada The Bumee Cafe Muhamad Rival Juliandi; Muhammad Khairul Amal; Muh. Abdul Aziz
Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Vol. 4 No. 3 (2026): Desember
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/cantaka.v4i3.588

Abstract

This study aims to examine the influence of social media activities, consisting of surveillance, social interaction, information sharing, remuneration, and entertainment, on brand equity and its implications for purchase intention among consumers of The Bumee Cafe in Sukabumi Regency. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 170 respondents selected using a purposive sampling technique. The data were analyzed using Structural Equation Modeling (SEM) with IBM SPSS AMOS to examine the relationships among the proposed variables. The findings indicate that social media activities play an important role in strengthening brand equity and increasing consumers' purchase intention. Social media activities that provide relevant information, encourage interaction, facilitate information sharing, offer promotional incentives, and present engaging content contribute to enhancing brand equity. Furthermore, strong brand equity increases consumers' intention to purchase products from The Bumee Cafe. The findings provide practical implications for coffee shop businesses to optimize their digital marketing strategies by developing more effective, interactive, and consumer-oriented social media activities. Theoretically, this study enriches the literature on the relationships among social media activities, brand equity, and purchase intention within the context of the coffee shop industry in Indonesia.
Co-Authors Alhidayatullah Alhidayatullah Kania Auliza Hendradi Muh. Abdul Aziz Muhamad Rival Juliandi Mutia Tazkia Salsabila Nirmala Ratri Ziad Fathul Izzi