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All Journal Akuntansi Pajak dan Kebijakan Ekonomi Digital
Ricky Brian
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Economics, Econometrics & Finance

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Pengaruh Persepsi Harga, Kualitas Produk, dan Inovasi Produk terhadap Kepuasan Konsumen Kopi Jago di Jakarta Barat Ricky Brian; Yugi Setyarko
Akuntansi Pajak dan Kebijakan Ekonomi Digital Vol. 3 No. 3 (2026): Akuntansi Pajak dan Kebijakan Ekonomi Digital
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/apke.v3i3.2468

Abstract

This study aims to examine the effects of price perception, product quality, and product innovation on consumer satisfaction with Kopi Jago in West Jakarta. This study employed a quantitative approach. The population consisted of consumers who had purchased and consumed Kopi Jago products in the West Jakarta area. A total of 102 respondents were selected using a non-probability sampling technique with purposive sampling. The data were collected through questionnaires using a Likert scale. The study used quantitative data obtained through a survey method with questionnaires as the primary data collection instrument. The data were analyzed using IBM SPSS through multiple linear regression analysis. The results showed that price perception had a positive and significant effect on consumer satisfaction with Kopi Jago. Product quality also had a positive and significant effect on consumer satisfaction. Similarly, product innovation had a positive and significant effect on consumer satisfaction with Kopi Jago in West Jakarta. Therefore, the three independent variables—price perception, product quality, and product innovation—were found to have a significant effect on consumer satisfaction.
Co-Authors Yugi Setyarko