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All Journal Jurnal Publikasi Ekonomi dan Akuntansi Dinamika Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Nusantara Berbakti Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen Jurnal Riset Ekonomi dan Akuntansi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Padamu Negeri Global Leadership Organizational Research in Management Jurnal Publikasi Ekonomi dan Akuntansi
Yugi Setyarko
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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ANALISIS BEBERAPA FAKTOR DETERMINAN YANG MEMPENGARUHI KINERJA KEUANGAN Dicky Arisudhana; Ravindra Safitra Hidayat; Yugi Setyarko; Agus Sriyanto
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.480

Abstract

This research aims to determine and test the influence of several financial ratios, namely liquidity, leverage, sales growth and debt maturity on financial performance. This type of research is quantitative research that uses secondary data sourced from the website www.idx.co.id. The population in this study are food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange with an observation period of 2018-2022. The sampling technique used a purposive sampling method and a total sample of 44 companies was obtained. The analysis method in this research uses a multiple linear regression test with the research results showing that the current ratio and sales growth have a significant effect in a positive direction on financial performance, while leverage and debt maturity have a significant effect in a negative direction on financial performance.
Pengaruh Persepsi Harga, Online Customer Review Dan Promosi Terhadap Keputusan Pembelian Produk Heylook Official Shop Pada Market Place Shopee Pingkan Atmarti Arumingtyas; Yugi Setyarko; Ravindra Safitra Hidayat
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i6.414

Abstract

The development of information technology in a digital-based economy supports business actors in aspects of marketing, procurement, distribution, and consumer service. This research aims to determine the influence of price perceptions, online customer reviews, and promotions on purchasing decisions for Heylook Official Shop products on the Shopee marketplace. The population in the research is Heylook Official Shop consumers on the Shopee marketplace the number of which is unknown (infinite). The number of samples in this study was 97 respondents determined using the Lemeshow formula. The sampling technique in this research is non-probability sampling with a purposive sampling method. Data collection was carried out through a questionnaire applied on Google Forms, and measured using a Likert scale. Data analysis uses multiple linear regression with the help of SPSS version 26 software. The findings in this research show that price perceptions and promotions have a significant influence on purchasing decisions, while online customer reviews do not influence Heylook Official Shop Purchase Decisions in the Shopee marketplace. Companies are expected to maintain competitive prices and continue to carry out promotional activities effectively. Companies need to push consumers to provide reviews of the products they purchase so that they become input for other consumers and the company itself.
Pengaruh Faktor Biaya, Faktor Pelayanan Dan Efektifitas Operasional Terhadap Performa Manajemen Logistik Perusahaan Rina Ayu Vildayanti; Ravindra Safitra Hidayat; Muhamad Jusmansyah; Yugi Setyarko; Agus Sriyanto
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 4 No. 1 (2024): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v4i1.2286

Abstract

Successful companies will always practice logistics, supply chain and inventory management in order to reduce costs and provide services and operational effectiveness. Logistics in the current state of business coordinates and integrates all physical and non-physical movements and unites them with the organization, as well as information aspects. This study aims to analyze the impact of corporate logistics management which includes transportation, warehousing, packaging, inventory and information management to improve efficiency and effectiveness. Reducing the cost of each logistics activity will affect the total cost burden and improve company performance. This article will determine and define what logistics activities are key to the success of the company. Empirical research is based on articles that have been adapted and abstracted and become hypotheses that are generally understood after validation and proven by the results of the findings in these articles. Adequate inventory, storage, warehousing, transportation and information management are the main keys that logistics managers should practice to reduce the overall cost of the company. These findings include the affirmation of the need for logistics managers to optimally manage all logistics activities in order to achieve cost reduction, service improvement and operational effectiveness.
Pengaruh Kualitas Layanan, Citra Merek dan Kepercayaan terhadap Kepuasan Pelanggan Dompet Digital Gopay: (Studi pada Mahasiswa Universitas Budi Luhur Jakarta Selatan) Yamin Firdaus; Yugi Setyarko
Jurnal Riset Ekonomi dan Akuntansi Vol. 3 No. 1 (2025): JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v3i1.3035

Abstract

This study aims to examine the influence of service quality, brand image, and trust on customer satisfaction. The data source used in this study is primary data obtained through the distribution of questionnaires. The population of this study consists of Gopay digital wallet users at Budi Luhur University, South Jakarta. The sampling technique used is nonprobability sampling, with a purposive sampling method, and the sample size was determined using the Lemeshow formula, resulting in 99 respondents. The data analysis tool used is SPSS version 22. The results of the study show that service quality, brand image, and trust have a significant effect on customer satisfaction.
Pengaruh Brand Image, Electronic Word Of Mouth dan Promosi terhadap Keputusan Pembelian : (Studi pada Pengguna Tiktok Shop di Jakarta Selatan) Falah Khairunnisa; Yugi Setyarko
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3057

Abstract

This study aims to determine the effect of brand image, electronic word of mouth, and promotions on purchasing decisions. The data source used in this research is primary data collected through the distribution of questionnaires. The population of this study consists of TikTok Shop users in South Jakarta. The sampling technique used is nonprobability sampling, with a purposive sampling method based on Lemeshow's formula, resulting in a sample size of 98 respondents. The analytical tool used is SPSS version 29. The findings of this study indicate that brand image, electronic word of mouth, and promotions have a significant effect on Purchasing Decisions.
Peran Kepercayaan Konsumen dalam Memediasi Pengaruh Customer Satisfaction dan Citra Merek terhadap Minat Pembelian Ulang: (Studi pada Konsumen Indomaret Kembang Larangan di Tangerang) Khofifa Dwi Lestari; Yugi Setyarko
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3058

Abstract

This research aims to examine the role of consumer trust in mediating the influence of customer satisfaction and brand image on repurchase intention among Indomaret Kembarang Larang consumers in Tangerang. The method used is descriptive quantitative using a questionnaire. The analysis technique used in this research is Path Analysis. Sampling in this study used a purposive sampling technique with a sample size of 99 consumers. Data was collected through a questionnaire with an interval scale which was processed using Microsoft Excel 2013 and SmartPLS version 4.1.0.2 software. The results of this research indicate that the customer satisfaction variable has a positive and significant effect on repurchase intention. The brand image variable does not have a significant effect on repurchase intention. The consumer trust variable has a positive and significant effect. The customer satisfaction variable has a positive and significant effect on consumer trust. The brand image variable has a positive and significant effect on consumer trust. The consumer trust variable is able to mediate the customer satisfaction and brand image variables on repurchase intention.
Peran Media Sosial, Biaya UKT, dan Citra Merek Mempengaruhi Keputusan Melanjutkan Studi di Universitas Budi Luhur : (Studi pada Mahasiswa Universitas Budi Luhur Angkatan 2024) Marsudin Putra Jaya Gulo; Yugi Setyarko
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3944

Abstract

This research aims to determine the role of social media, single tuition fees (UKT), and brand image on the decision to continue studying at Budi Luhur University, South Jakarta. In this study the population is known. The sample used in this research was 100 respondents, using a simple random sampling method and using the Slovin formula. In this research, the data was analyzed using the SPSS 26 program with Microsoft Excel 2016. The results showed that Social Media had a significant influence on the Decision to Continue Studying, UKT Fees did not have a significant influence on the Decision to Continue Studying, and Brand Image had a significant influence on the Decision to Continue Studying.
Pengaruh Live Streaming Content, Online Customer Review dan Voucher Discount terhadap Perilaku Impulsive Buying: (Studi pada pengguna aplikasi Shopee di Jakarta Selatan) Naura Alifia; Yugi Setyarko
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.3048

Abstract

This study aims to determine the influence of Live Streaming Content, Online Customer Review and Voucher Discount on the Impulsive Buying Behavior of Shopee Application User in South Jakarta. The population in this study are Shopee application user in South Jakarta. The sample ini this study used a purposive sampling method with the Lemeshow formula and obtained as many as 103 respondents. Data was collected through a questionnaire with a Likert scale spread through a google form, processed using Microsoft Excel 365 and analyzed using SPSS version 29. The results showed that Live Streaming Content and Voucher Discount have a significant effect on Impulsive Buying Behavior while Online Customer Reviews has no affect Impulsive Buying Behavior.
PEMBERDAYAAN UMKM MELALUI PELATIHAN DIGITAL MARKETING DAN EDUKASI GREEN PACKAGING DI POSBINDU DAHLIA INDAH RW 01, PESANGGRAHAN, JAKARTA SELATAN Dezan Abdi Muhamad; Anindita Salsabila Ayutantri; Christy Yuniarti; Aisyah Indah Ramadhanti; Sugeng Priyanto; Dicky Arisudhana; Yugi Setyarko; Rizki Pratomo Sunarwibowo
Jurnal Padamu Negeri Vol. 2 No. 3 (2025): Juli : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/vaane239

Abstract

This Community Service Activity was carried out at the Integrated Development Post (POSBINDU) Dahlia Indah Rw 01 Pesanggrahan District, South Jakarta which aims to improve the knowledge and skills of Micro, Small, Medium Entreprise (MSME) actors in utilizing digital marketing and environmentally friendly product packaging. The method used is Application of Science and Technology to the Community in the form of training, which focuses on the use of e-commerce (Shopee), Promotion strategies through social media and content marketing and education that provides an understanding of green packaging product packaging. The results of this community service activity show an increase in the knowledge and skills of Micro, Small, Medium Entreprise (MSME) actors in managing digital marketing and product packaging. This activity is expected to provide a sustainable contribution in improving business and solving real problems.
Pengaruh Performance Expectancy, Perceived Ease of Use, dan Perceived Risk terhadap Continuance Intention pada Pengguna E-Wallet di Universitas Budi Luhur Dwi Fani Anggraini; Yugi Setyarko
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 5 (2025): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i5.2150

Abstract

This study aims to determine and analyze the influence of performance expectancy, perceived ease of use, and perceived risk on continuance intention among e-wallet users at Budi Luhur University. The background to this research is based on the increasing use of e-wallets among students, which has prompted the need to understand the factors influencing the continued use of this technology. The independent variables in this study are performance expectancy, perceived ease of use, and perceived risk, while the dependent variable is continuance intention. The research method used is quantitative with a descriptive approach. The study population included all e-wallet users at Budi Luhur University. Sampling was conducted using a non-probability purposive sampling technique, which considers specific respondent criteria, resulting in 98 respondents. The sample size was determined using the Lemeshow formula. The research instrument was a questionnaire that had been tested for validity and reliability. Data analysis was conducted using multiple linear regression analysis to examine the effect of each independent variable on the dependent variable. The results of the study show that performance expectancy has a positive and significant influence on continuance intention, indicating that the higher users' expectations of e-wallet performance, the greater their intention to continue using it. Perceived ease of use was also shown to have a positive and significant influence on continuance intention, indicating that perceived ease of use is a key factor in continued e-wallet use. Conversely, perceived risk did not have a significant influence on continuance intention, indicating that perceived risk is not a major inhibiting factor in students' decisions to continue using e-wallets.  
Co-Authors Achmad Faqih Agus Sriyanto Aisyah Indah Ramadhanti Anindita Salsabila Ayutantri Annisa Annisa Aris Wahyu Kuncoro Astrid Dita Meirina Hakim Christy Yuniarti Deajeng Carolline Firisqi Samudera Sari Dezan Abdi Muhamad Dicky Arisudhana Dwi Fani Anggraini Elizabeth Falah Khairunnisa Fifi Mirajna Hidayat, Ravindra Safitra Khofifa Dwi Lestari Marsudin Putra Jaya Gulo Maruji Pakpahan Max Norris Taurus Muhamad Jusmansyah Muslikhah Fitri Wilarto Nabila Nasyahta Bunawan Naura Alifia Pingkan Atmarti Arumingtyas Riang Santi Darni Zai Ricky Annas Saputra SAID Sugeng Priyanto Sunarwibowo, Rizki Pratomo Teja Endra Eng Tju Tri Indah Susilowati Vildayanti, Rina Ayu Yamin Firdaus Yuni Kasmawati