Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Analisis: Jurnal Studi Keislaman Journal of Digital Marketing and Halal Industry
Heri, Mad
Unknown Affiliation
Economics, Econometrics & Finance Education

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
E-Service Quality and E-Wom Regarding Consumer Behavior Based on Maqashid Asy-Shariah Hayati, Mardhiyah; Ali, Juhary; Heri, Mad; Utami, Pertiwi
Journal of Digital Marketing and Halal Industry Vol 5, No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.1.16949

Abstract

The E-commerce usage service quality index is the lowest among other parameters. The purpose of the study investigates the effect of e-Service Quality and e-WOM on consumer behavior using the maqasid ash-shariah approach. This research uses quantitative methods with an associative statistical approach. The results showed that e-service quality and e-WOM have a positive influence on consumer behavior. This means that when the e-service quality and Electronic Word of Mouth variables increase, so does the consumer behavior variable to make purchases in e-commerce transactions. The novelty of this research is the development of marketing management theory from the perspective of Islamic Economics in the digital era. Theoretical implications show that choosing the right e-service quality and e-WOM results in a positive response to the service quality of e-commerce users. From the perspective of Islamic Economics, the values of maqashid asy-syari'ah can influence the goal of achieving human welfare. So that all needs for goods/services have a benefit for human needs, be it dharuriyah, hajiyah and taxiniyah. The results of this research can be used as input for the Government to improve Electronic System Operator (PSE) services. So that later e-commerce can provide even better services. 
Maqashid Shari'ah in Digital Tourism: Harmonizing Technology and Local Wisdom in Marine Tourism in Lampung, Indonesia Hayati, Mardhiyah; Heri, Mad; Susanto, Is; Nurmalia, Gustika
Analisis: Jurnal Studi Keislaman Vol 24 No 1 (2024): Analisis : Jurnal Studi Keislaman
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ajsk.v24i1.22029

Abstract

Digital tourism and the use of local wisdom in marine tourism are integral parts of the tourism destination promotion strategy. By utilizing digital technology and local values, the promotion of marine tourism destinations can be carried out more effectively. The use of social media, tourism websites, and various travel applications is a means to expand the reach of information to potential tourists. Lampung has great tourism potential, especially in the marine tourism sector, but requires an integration between digital technology and local wisdom to maximize this potential. This research highlights the importance of harmonization between technological advances and the preservation of local culture in the context of Lampung tourism. The research method used is qualitative descriptive with an interdisciplinary approach of literature study. Thematic analysis and content analysis are used to ensure the validity of the data and draw conclusions. The results of the study show that through the analysis of digital tourism practices and local wisdom, this study emphasizes the importance of maintaining environmental and cultural sustainability in the development of Lampung tourism. The integration of Maqashid Shari'ah in digital tourism is expected to bring economic benefits, positive impacts to local communities, and environmental sustainability in the development of marine tourism in Lampung.
E-Service Quality and E-Wom Regarding Consumer Behavior Based on Maqashid Asy-Shariah Hayati, Mardhiyah; Ali, Juhary; Heri, Mad; Utami, Pertiwi
Journal of Digital Marketing and Halal Industry Vol. 5 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.1.16949

Abstract

The E-commerce usage service quality index is the lowest among other parameters. The purpose of the study investigates the effect of e-Service Quality and e-WOM on consumer behavior using the maqasid ash-shariah approach. This research uses quantitative methods with an associative statistical approach. The results showed that e-service quality and e-WOM have a positive influence on consumer behavior. This means that when the e-service quality and Electronic Word of Mouth variables increase, so does the consumer behavior variable to make purchases in e-commerce transactions. The novelty of this research is the development of marketing management theory from the perspective of Islamic Economics in the digital era. Theoretical implications show that choosing the right e-service quality and e-WOM results in a positive response to the service quality of e-commerce users. From the perspective of Islamic Economics, the values of maqashid asy-syari'ah can influence the goal of achieving human welfare. So that all needs for goods/services have a benefit for human needs, be it dharuriyah, hajiyah and taxiniyah. The results of this research can be used as input for the Government to improve Electronic System Operator (PSE) services. So that later e-commerce can provide even better services. 
Co-Authors Gustika Nurmalia Juhary Ali Mardhiyah Hayati Susanto, Is Utami, pertiwi