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All Journal Analisis: Jurnal Studi Keislaman Iqtishoduna: Jurnal Ekonomi Islam Journal of Digital Marketing and Halal Industry
Heri, Mad
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Economics, Econometrics & Finance Education

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E-Service Quality and E-Wom Regarding Consumer Behavior Based on Maqashid Asy-Shariah Hayati, Mardhiyah; Ali, Juhary; Heri, Mad; Utami, Pertiwi
Journal of Digital Marketing and Halal Industry Vol 5, No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.1.16949

Abstract

The E-commerce usage service quality index is the lowest among other parameters. The purpose of the study investigates the effect of e-Service Quality and e-WOM on consumer behavior using the maqasid ash-shariah approach. This research uses quantitative methods with an associative statistical approach. The results showed that e-service quality and e-WOM have a positive influence on consumer behavior. This means that when the e-service quality and Electronic Word of Mouth variables increase, so does the consumer behavior variable to make purchases in e-commerce transactions. The novelty of this research is the development of marketing management theory from the perspective of Islamic Economics in the digital era. Theoretical implications show that choosing the right e-service quality and e-WOM results in a positive response to the service quality of e-commerce users. From the perspective of Islamic Economics, the values of maqashid asy-syari'ah can influence the goal of achieving human welfare. So that all needs for goods/services have a benefit for human needs, be it dharuriyah, hajiyah and taxiniyah. The results of this research can be used as input for the Government to improve Electronic System Operator (PSE) services. So that later e-commerce can provide even better services. 
Maqashid Shari'ah in Digital Tourism: Harmonizing Technology and Local Wisdom in Marine Tourism in Lampung, Indonesia Hayati, Mardhiyah; Heri, Mad; Susanto, Is; Nurmalia, Gustika
Analisis: Jurnal Studi Keislaman Vol 24 No 1 (2024): Analisis : Jurnal Studi Keislaman
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ajsk.v24i1.22029

Abstract

Digital tourism and the use of local wisdom in marine tourism are integral parts of the tourism destination promotion strategy. By utilizing digital technology and local values, the promotion of marine tourism destinations can be carried out more effectively. The use of social media, tourism websites, and various travel applications is a means to expand the reach of information to potential tourists. Lampung has great tourism potential, especially in the marine tourism sector, but requires an integration between digital technology and local wisdom to maximize this potential. This research highlights the importance of harmonization between technological advances and the preservation of local culture in the context of Lampung tourism. The research method used is qualitative descriptive with an interdisciplinary approach of literature study. Thematic analysis and content analysis are used to ensure the validity of the data and draw conclusions. The results of the study show that through the analysis of digital tourism practices and local wisdom, this study emphasizes the importance of maintaining environmental and cultural sustainability in the development of Lampung tourism. The integration of Maqashid Shari'ah in digital tourism is expected to bring economic benefits, positive impacts to local communities, and environmental sustainability in the development of marine tourism in Lampung.
E-Service Quality and E-Wom Regarding Consumer Behavior Based on Maqashid Asy-Shariah Hayati, Mardhiyah; Ali, Juhary; Heri, Mad; Utami, Pertiwi
Journal of Digital Marketing and Halal Industry Vol. 5 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.1.16949

Abstract

The E-commerce usage service quality index is the lowest among other parameters. The purpose of the study investigates the effect of e-Service Quality and e-WOM on consumer behavior using the maqasid ash-shariah approach. This research uses quantitative methods with an associative statistical approach. The results showed that e-service quality and e-WOM have a positive influence on consumer behavior. This means that when the e-service quality and Electronic Word of Mouth variables increase, so does the consumer behavior variable to make purchases in e-commerce transactions. The novelty of this research is the development of marketing management theory from the perspective of Islamic Economics in the digital era. Theoretical implications show that choosing the right e-service quality and e-WOM results in a positive response to the service quality of e-commerce users. From the perspective of Islamic Economics, the values of maqashid asy-syari'ah can influence the goal of achieving human welfare. So that all needs for goods/services have a benefit for human needs, be it dharuriyah, hajiyah and taxiniyah. The results of this research can be used as input for the Government to improve Electronic System Operator (PSE) services. So that later e-commerce can provide even better services. 
PENGEMBANGAN PARIWISATA HALAL: EKONOMI BIRU BERBASIS KEARIFAN LOKAL DI PROVINSI LAMPUNG, INDONESIA Hayati, Mardhiyah; Heri, Mad
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 14 No. 2 (2025): October (On Progress)
Publisher : LPPM, Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v14i2.2896

Abstract

The Blue Economy is part of socio-economic and development activities, aiming to prevent environmental degradation by optimizing the benefits derived from marine resources. The purpose of this study is to explore the interaction between the blue economy and local wisdom in the development of halal tourism in Lampung province. This study uses primary data sources and a narrative Literature Review related to halal tourism, blue economy, and local wisdom. The research found that several things can be done in the development of halal tourism in the implementation of the blue economy based on local wisdom, namely: 1) community participation is the main driver of tourism development and progress through the implementation of the blue economy which refers to the social and cultural of the local community (local wisdom); 2 the provision of halal-based facilities and services is important in order to attract Muslim tourists; 3) destination managers must provide accurate information related to halal services; 4) improve service quality by encouraging tourism employees to increase awareness, knowledge, and skills in providing halal-based services; 5) natural environment problems cannot be solved technically, appropriate solutions are needed to change human mentality and awareness in environmental management to remain sustainable, so good cooperation between the community, tourism managers and the government is needed.
Co-Authors Gustika Nurmalia Juhary Ali Mardhiyah Hayati Susanto, Is Utami, pertiwi