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All Journal Journal of Business and Management Inaba
Septiani Sunandar
Bina Insani University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Entrepreneurial Intention Among Generation Z In Bekasi City: The Roles Of Self-Efficacy, Family Environment, And Creativity Septiani Sunandar; Kristiana Widiawati
Journal of Business and Management Inaba Vol. 5 No. 2 (2026): Volume 5 Number 2, August 2026
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/nhmyxm84

Abstract

Bekasi City recorded an unemployment rate of 7.33%, which was higher than the national average. At the national level, young people, predominantly Generation Z, represent the age group with the highest unemployment rate. Against this background, this study examines the relationship between self-efficacy, family environment, and creativity and entrepreneurial intention among Generation Z in Bekasi City. A quantitative approach was employed involving 160 Generation Z respondents aged 18–29 years residing in Bekasi City, selected using purposive sampling. The data were analyzed using multiple linear regression with SPSS version 29. The results indicate that self-efficacy, family environment, and creativity are each positively associated with entrepreneurial intention, both individually and collectively. Among these variables, creativity exhibited the largest standardized regression coefficient (β = 0.392), indicating a relatively stronger association with entrepreneurial intention within the analyzed sample. Overall, the findings suggest that self-efficacy, family environment, and creativity are statistically associated with entrepreneurial intention among Generation Z in Bekasi City.
Co-Authors Kristiana Widiawati