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All Journal Jurnal Dimensi Journal of Business and Management Inaba
Kristiana Widiawati
Bina Insani University
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengembangan Inovasi Minuman Tradisional Mekar Sebagai Peluang Bisnis Minuman Di Indonesia Melalui Pendekatan Analisis SWOT Dan Business Model Canvas Sintah Sintah; Dinda Pradita Rahmaningsih; Melia Intan Astrianti; Nabila Putri Paisal Rangkuti; Fida Izzatunnisa; Kristiana Widiawati
JURNAL DIMENSI Vol 15, No 1 (2026): Jurnal Dimensi (March 2026)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v15i1.8834

Abstract

Penelitian ini membahas pengembangan minuman tradisional modern MEKAR (Minuman Rempah Estetik untuk Generasi Dinamis yang Peduli Kesehatan) sebagai inovasi minuman fungsional berbahan lokal. Permasalahan utama adalah rendahnya minat generasi muda terhadap minuman tradisional dan belum adanya model bisnis yang terstruktur pada UMKM berbasis bahan alam. Tujuan penelitian ini adalah merancang model bisnis berkelanjutan menggunakan pendekatan Business Model Canvas (BMC) dan analisis SWOT. Metode penelitian menggunakan pendekatan deskriptif kualitatif melalui observasi produksi, wawancara, dokumentasi penjualan, dan studi literatur. Hasil menunjukkan bahwa MEKAR memiliki nilai unggul pada pemanfaatan kecombrang kaya antioksidan dengan enam varian rasa: Original, Jahe, Sereh, Daun Mint, Alang-alang, dan Teh. Analisis SWOT mengungkap kekuatan pada bahan lokal dan inovasi penyajian modern, serta peluang dari tren minuman sehat dan dukungan UMKM. Integrasi BMC dan SWOT terbukti membantu UMKM menyusun strategi produk, pemasaran, dan efisiensi biaya secara efektif. Kesimpulannya, model bisnis MEKAR layak dikembangkan dan berpotensi tumbuh berkelanjutan melalui peningkatan kapasitas produksi dan digital branding. Kata Kunci : Inovasi Produk, Wedang Kecombrang, Business Model Canvas (BMC), Analisis SWOT Abstract This study discusses the development of MEKAR (Minuman Rempah Estetik untuk Generasi Dinamis yang Peduli Kesehatan), a modern traditional beverage, as an innovation in functional beverages made from local ingredients. The main problems are the low interest of the younger generation in traditional beverages and the lack of a structured business model for MSMEs based on natural ingredients. The purpose of this study is to design a sustainable business model using the Business Model Canvas (BMC) approach and SWOT analysis. The research method used a qualitative descriptive approach through production observation, interviews, sales documentation, and literature study. The results show that MEKAR has superior value in the use of kecombrang, which is rich in antioxidants, with six flavor variants: Original, Ginger, Lemongrass, Daun Mint, Alang-alang, and Tea. SWOT analysis reveals strengths in local ingredients and modern presentation innovations, as well as opportunities from healthy beverage trends and MSME support. The integration of BMC and SWOT has been proven to help MSMEs develop effective product, marketing, and cost efficiency strategies. In conclusion, the MEKAR business model is feasible to develop and has the potential for sustainable growth through increased production capacity and digital branding. Keywords: Product Innovation, Wedang Kecombrang, Business Model Canvas (BMC), SWOT Analysis
Factors Affecting Interest In Buying Tickets For Purwakarta's Sound Of Wibu 2.0 Event Muhammad Rezarivaldy; Kristiana Widiawati
Journal of Business and Management Inaba Vol. 5 No. 1 (2026): Volume 5 Number 1, June 2026
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/vhdh2y45

Abstract

The increasing number of Japanese culture enthusiasts from teenagers to adults who regularly attend Japanese cultural events in Purwakarta is the driving force for this study. There is still a gap between the community's need for Japanese cultural events in the area and the actual number of visitors, despite this growing enthusiasm. Furthermore, more research is required due to discrepancies in earlier studies' conclusions about the variables impacting purchase intention. Based on marketing and marketing mix theories, this study attempts to examine how price, location, and service quality affect purchase intention. Purposive sampling was used to select the 120 respondents for this quantitative study, who are Japanese culture enthusiasts in Purwakarta who have previously attended similar events. The data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression. The findings demonstrate that service quality has a substantial positive impact on purchase intention, while price and location have a considerable negative impact. The results also demonstrate that price, location, and service quality have a significant impact on purchase intention (F = 27.388; Sig < 0.001). These results emphasize the necessity to evaluate ticket pricing strategies and event venue selection in addition to improvements and evaluations of service quality in order to boost buy intention for Japanese cultural event tickets.
Co-Authors Dinda Pradita Rahmaningsih Fida Izzatunnisa Melia Intan Astrianti Muhammad Rezarivaldy Nabila Putri Paisal Rangkuti Sintah Sintah