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All Journal International Journal of Management, Business and Social Sciences
Lukman Faridlo Ariawan
University of Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Determination of Xiaomi Smartphone Purchasing Decisions Among College Students: The Role of Price, Innovation, and Product Quality Lukman Faridlo Ariawan; Ayu Nurafni Octavia
International Journal of Management, Business, and Social Sciences Vol. 5 No. 1 (2026): Mei
Publisher : Universitas Wahid Hasyim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/ijmbs.v5i1.15142

Abstract

In phenomena that varying levels of consumer satisfaction and dissatisfaction have made competition in the smartphone market increasingly intense. This competition can be seen in terms of price, innovation, and the smartphone products themselves. Several smartphone brands have emerged, each with its own advantages. Xiaomi smartphones, which have typically been a popular choice among the public, are now facing many competitors. As a result, a problem has arisen in which Xiaomi smartphones face numerous competitors with various strengths, meaning that Xiaomi smartphones are not always in a leading position. This research was conducted using a quantitative method. The primary data source was obtained through the distribution of questionnaires, with a sample of 98 respondents consisting of Xiaomi smartphone users from the Management Study Program, Faculty of Economics, University of Semarang. This study is also supported by secondary data, including classical assumption tests, multiple linear regression analysis, and the coefficient of determination (R²), using SPSS for Windows version 26 for data processing. The results of this study indicate that price does not have a significant effect on purchase decisions. Innovation and product quality have a significant effect on purchase decisions. Therefore, based on these factors, this study provides several recommendations for Xiaomi smartphone company management to improve innovation and product quality so that Xiaomi smartphones can better compete with other smartphone brands
Co-Authors Ayu Nurafni Octavia