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All Journal Inventa: Journal of Science, Technology, and Innovation
Bagus Septiansyah
Institut Teknologi Nasional Bandung
Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Perancangan Website Batik “Kainlokal” dengan Fitur Voice of Customer (VoC) Nasywa Permata Kusumah; Moch. Afa Dwi Luthfi Nurdani; Bagus Septiansyah; M. Bangkit Zharfan Humam S.; Muhammad Rizqullah
Journal of Science, Technology, and Innovation Vol 2 No 1 (2026): : August: Inventa: Journal of Science, Technology, and Innovation
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/vfkxqj70

Abstract

Kainlokal is a batik fashion enterprise that lacks an integrated information system, making it difficult for customers to access comprehensive product information while limiting the company's ability to systematically collect customer feedback. This study aims to design a website that functions as both a product catalog and a platform for collecting Voice of Customer (VoC) data. The system was developed through a structured process involving rich picture analysis, stakeholder identification, use case diagrams, activity diagrams, data flow diagrams, and a VoC questionnaire based on eight product quality dimensions. The website was implemented using the Laravel framework, supported by Laragon, Visual Studio Code, and MySQL. The resulting system integrates product information management with structured customer feedback to support product improvement and decision-making. Economic feasibility analysis indicates that the proposed investment is financially viable, with the projected Return on Investment (ROI) increasing from 137% in the first year to 175% in the third year, demonstrating the potential of the system to enhance both operational performance and business sustainability.  
Co-Authors M. Bangkit Zharfan Humam S. Moch. Afa Dwi Luthfi Nurdani Muhammad Rizqullah Nasywa Permata Kusumah