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Fatmah Bagis
Faculty of Economic, Universitas Muhammadiyah Purwokerto, Indonesia
Humanities Education Languange, Linguistic, Communication & Media Physics Social Sciences

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Psychology of Failure: How Do Female Candidates Experience and Respond to Loss Aversion? A Phenomenological Study of the 2024 Indonesian General Election Uswatun Hasanah; Imam Faisal Hamzah; Fatmah Bagis
Journal of Advanced Research in Social Sciences and Humanities Volume 9, Issue 2, June 2024
Publisher : Journal of Advanced Research in Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26500/JARSSH-09-2024-0203

Abstract

Aim: This study examines the loss aversion experiences of female legislative candidates who were unsuccessful in Indonesia’s 2024 election, focusing on the emotional and psychological impact of electoral defeat. Methodology: Using a qualitative phenomenological method, ten female candidates who were not elected shared their experiences. Thematic analysis revealed significant financial, emotional, and social losses, amplified by gender-based stigma and societal expectations. Participants employed coping strategies such as reframing failure as a learning process and spiritual growth. Findings: Loss aversion the tendency to feel losses more deeply than equivalent gains—emerges as a key barrier for women in politics. Participants employed coping strategies such as reframing failure as a learning process and spiritual growth. Loss aversion strongly influenced their self-perception, motivation, and future political ambitions. Implications/Novel Contribution: The findings underscore the need for targeted support to help women navigate post-election challenges and remain engaged in politics. Enhanced backing from families, political parties, and broader society is crucial to building women’s resilience and promoting sustained political participation.
Co-Authors Imam Faisal Hamzah Uswatun Hasanah