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All Journal Community Engagement and Emergence Journal (CEEJ) Tematik
Yeremia Wijayanto
Universitas Semarang
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences

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Analisis Eksplanatori Determinan Citra Merek Ramah Lingkungan: Peran Nilai Ekosentris, Otoritas Hijau, Konsistensi Operasional Ekologis, Dan Koherensi Identitas Berkelanjutan Haris Murwanto Paramitayana; Yeremia Wijayanto Yeremia; Aprih Santoso Aprih
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.11924

Abstract

Background: Rising environmental awareness pushes firms to build green brand image, yet many suffer gaps between claims and reality. This study examines the effects of Ecosentris Values, Green Authority, Ecological Operational Consistency, and Sustainable Identity Coherence on Green Brand Image. Methods: Quantitative causal-explanatory design with 100 randomly selected consumers. Data processed via SPSS within a SEM-PLS framework to assess measurement and structural models. Results: All four variables exert positive significant effects: Ecosentris Values (β=0.168; p=0.041), Green Authority (β=0.215; p=0.006), Ecological Operational Consistency (β=0.194; p=0.016), and Sustainable Identity Coherence (β=0.342; p=0.000). The model explains 62.8% of variance in green brand image. Conclusion: Green brand image emerges from synergy among foundational values, competence trust, behavioral alignment, and unified identity. Sustainable identity coherence is the strongest predictor, indicating holistic alignment matters more than partial efforts.
Omnichannel Integration, Service Convenience, Personalization, And Price Transparency: Influences On Customer Satisfaction Yeremia Wijayanto
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.11967

Abstract

Against the backdrop of rapidly evolving retail environments where physical and digital channels converge, this study investigates the combined effects of omnichannel integration, service convenience, personalization, and price transparency on customer satisfaction. Drawing on the Stimulus-Organism-Response (S-O-R) framework and Expectation-Disconfirmation Theory, the research addresses critical gaps in existing literature by examining these four antecedent factors within a unified model, particularly in the understudied context of emerging markets. A quantitative research design employing Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to analyze data from 150 omnichannel retail consumers in Indonesia. The results reveal that omnichannel integration (β = 0.312, p < 0.001), personalization (β = 0.245, p < 0.001), and price transparency (β = 0.189, p < 0.01) exert significant positive effects on customer satisfaction, with service convenience showing a marginally smaller but still meaningful impact (β = 0.167, p < 0.01). Together, these factors explain 62.3% of the variance in satisfaction. The findings contribute to retailing theory by validating the relative importance of channel integration versus customer-centric attributes, while offering strategic guidance for retailers seeking to design cohesive omnichannel experiences that foster long-term customer relationships.
Literasi Digital Untuk Purna Karya: Pemanfaatan Gadget Sebagai Media Promosi Dan Pemasaran Di Era Digital Di Kampung Poncowolo Semarang Yeremia Wijayanto; Prono Ardoko; Pamungkas Hapsari
TEMATIK Vol. 5 No. 2 (2025): Juli
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tematik.v5i2.12379

Abstract

Kegiatan pengabdian ini dilatarbelakangi oleh kebutuhan akan pemberdayaan ekonomi purna karya di Kampung Poncowolo, Kelurahan Pindrikan Lor, Kecamatan Semarang Tengah, Kota Semarang yang memiliki potensi sosial tinggi namun belum maksimal dalam memanfaatkan teknologi digital untuk kegiatan usaha. Tujuan dari kegiatan ini adalah untuk meningkatkan kesadaran, pengetahuan, dan keterampilan promosi digital melalui pemanfaatan gadget bagi para purna karya. Metode pelatihan yang digunakan adalah pendekatan partisipatif dengan strategi learning by doing yang memungkinkan peserta belajar melalui praktik langsung. Evaluasi kegiatan dilakukan melalui pre-test dan post-test serta observasi keterlibatan peserta. Hasil menunjukkan peningkatan pengetahuan hingga 84%, keterampilan sebesar 79%, dan kepercayaan diri mencapai 88%. Secara kualitatif, 92% peserta merasa lebih siap dan percaya diri menggunakan gadget untuk promosi usaha mikro. Simpulan dari kegiatan ini menunjukkan bahwa metode pelatihan partisipatif sangat efektif dalam membangun kapasitas digital purna karya dan membuka peluang untuk pengembangan ekonomi komunitas di wilayah urban. Kata kunci: literasi digital; purna karya; pelatihan partisipatif; promosi digital; pemberdayaan ekonomi
Co-Authors Aprih Santoso Haris Murwanto Paramitayana Pamungkas Hapsari Prono Ardoko