Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI
Kholiludin, Ahmad
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Unpacking Barriers to Digital Innovation: How Consumer Innovation Resistance and Brand Hate Accelerate the Spread of Negative Word-of-Mouth Kholiludin, Ahmad; Yolanda Masnita; Kurniawati
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9275

Abstract

Digital innovation may trigger consumer resistance and negative word-of-mouth (NWOM) due to functional, psychological, and emotional barriers. This study examines the effects of innovation barriers and brand hate on consumer innovation resistance (CIR) and NWOM in Indonesian digital services. Data from 170 purposively selected users were analyzed using PLS-SEM. Risk barrier, image barrier, and brand hate positively influence CIR and NWOM, whereas value barrier is insignificant and tradition barrier shows a significant negative effect. CIR mediates the relationships between these barriers and NWOM. The findings highlight the importance of reducing perceived risks, improving technology image, and managing negative brand emotions.
Co-Authors Kurniawati