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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Yusuf Azis
Lambung Mangkurat University
Agriculture, Biological Sciences & Forestry

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Analysis Of Strategies To Increase Rice Paddy Productivity To Support The Land Optimization Program (OPLA) In Tanah Laut Regency Septia Hayati Hayati; Muhammad Fauzi Makki; Yusuf Azis
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.23882

Abstract

This study aims to analyze internal and external factors of lowland rice farming and to formulate priority strategies for increasing rice productivity through the Land Optimization Program (OPLA) in Tanah Laut Regency. The main problem addressed is the suboptimal rice productivity under OPLA implementation and the disparity in performance between small-scale and large-scale farmers.  The research employed a quantitative approach supported by qualitative data. Primary data were collected through structured interviews with 60 purposively selected rice farmers participating in OPLA, while secondary data were obtained from relevant institutions. Data analysis applied a strategic management framework using the Internal Factor Evaluation (IFE) matrix, External Factor Evaluation (EFE) matrix, SWOT matrix, and the Quantitative Strategic Planning Matrix (QSPM). The results indicate that the internal condition of rice farming is moderately strong, with an IFE score of 2.78, while the external environment is relatively favorable, with an EFE score of 2.85. The combined scores position OPLA in Cell V (hold and maintain) of the Internal–External matrix. The recommended priority strategy is optimizing land utilization through enhanced adoption of cultivation technologies and strengthened support for production inputs. However, strategy formulation is differentiated by landholding typology: for small-scale farms, strengthening farmer group institutions is prioritized, whereas for large-scale farms, reinforcing collective block management—particularly in planting schedules, water governance, and harvest coordination—is emphasized. Overall, the study concludes that increasing rice productivity under OPLA requires a contextual, typology-based strategic approach to ensure program effectiveness and long-term sustainability.
Analisis Preferensi Konsumen Terhadap Pemilihan Gerai Minuman Kopi Waralaba dan Non-Waralaba di Kota Banjarbaru Eka Fakhrina; Nuri Dewi Yanti; Yusuf Azis
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.25016

Abstract

The development of the coffee industry in Indonesia has driven the proliferation of both franchise and non-franchise coffee shops across various cities, including Banjarbaru. This study aims to analyze consumer characteristics and the factors influencing purchase decisions at franchise and non-franchise coffee shops in Banjarbaru City. Data were collected through accidental sampling involving 110 respondents, with 55 each at Janji Jiwa Jilid 344 (franchise) and Kala (non-franchise). Data were analyzed using descriptive analysis for respondent characteristics with varimax rotation using SPSS 23. Results show that franchise coffee shop consumers were predominantly male (61.82%) aged 22-28, while non-franchise consumers were predominantly female (61.82%), both with SMA/Bachelor education levels and monthly coffee expenditure of ≤ IDR 300,000. Three preference factors were identified for each shop type. For franchise: (1) physical attributes and store accessibility (42.38%), (2) product attributes and aesthetics (12.56%), and (3) service and value attributes (10.34%). For non-franchise: (1) price, service and accessibility attributes (35.85%), (2) product and sensory characteristics (27.32%), and (3) physical and store location attributes (11.88%). The differences in dominant factors between the two types reflect the distinct differentiation strategies that coffee entrepreneurs in Banjarbaru should optimize.
Co-Authors Eka Fakhrina Muhammad Fauzi Makki Nuri Dewi Yanti Septia Hayati Hayati