Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Dinamis : Journal of Islamic Management and Bussiness Demagogi: Journal of Social Sciences, Economics and Education
Moh. Mukri
Universitas Islam Negeri Raden Intan Lampung, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Consumer Trust as a Missing Link between Digital Marketing Strategies and Purchase Intention in Culinary MSMEs: A Systematic Literature Review jihan Silvi Tria Perdana; Muhammad Iqbal Fasa; Arifa Kurniawan; Hanif; Moh. Mukri
Dinamis : Journal of Islamic Management and Bussiness Vol. 9 No. 1 (2026): April: Journal of Islamic Management and Bussiness
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/dinamis.v9i1.11003

Abstract

This study examines the influence of digital payment, digital promotion, and brand awareness on consumer purchase intention in culinary MSMEs, emphasizing the mediating role of consumer trust. A Systematic Literature Review (SLR) following the PRISMA approach was conducted by synthesizing relevant national and international studies published between 2021 and 2025. The findings indicate that digital payment enhances transaction convenience, efficiency, and security, while digital promotion effectively expands market reach and strengthens consumer engagement. Brand awareness also positively influences purchase intention by increasing consumer recognition and confidence in MSME products. Furthermore, consumer trust consistently mediates the relationships between digital payment, digital promotion, brand awareness, and purchase intention, highlighting its strategic role in digital marketing effectiveness. This study contributes to the digital marketing and MSME literature by providing an integrated understanding of how digital marketing strategies foster consumer purchase intention through trust. The findings also offer practical insights for culinary MSME owners in designing trust-oriented digital marketing strategies to improve competitiveness in the digital economy. Keywords: Digital Payment, Digital Promotion, Brand Awareness, Consumer Purchase Intention.  
Green Financing, Innovation, And Green On Sustainability Performance: Top Management Support Moderation Dea Uswatun Hasanah; Muhammad Iqbal Fasa; Asriani Asriani; Hanif Hanif; Moh. Mukri
Demagogi: Journal of Social Sciences, Economics and Education Vol. 4 No. 3 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/demagogi.v4i3.201

Abstract

Climate change and resource constraints encourage companies to adopt green strategies to improve sustainability performance. This study uses the PRISMA protocol-based Systematic Literature Review (SLR) to analyze the influence of green financing, green innovation, and green human resource management (GHRM) on sustainability performance, with top management support as a moderating variable. Of the initial 100 articles (2021–2025) in databases such as Scopus and the Web of Science, 25 selected articles were thematically analyzed. The results show that the three green variables have a positive effect on sustainability performance through environmentally friendly project funding, efficient innovation, and sustainable work culture. Top management support strengthens this relationship by providing strategic resources and commitment. The research identifies gaps such as lack of integration of variables and implementation challenges, as well as recommends integrated strategies for practice and future literature development.
Co-Authors Arifa Kurniawan Asriani Asriani Dea Uswatun Hasanah Hanif Hanif Hanif jihan Silvi Tria Perdana Muhammad Iqbal Fasa