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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Excellent Perwira Journal of Economics and Business (PJEB)
Andri Setyawan
STIE AMA Salatiga
Economics, Econometrics & Finance Other

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Peranan Gaya Hidup, Citra Merk dan Kualitas Produk dalam Keputusan Pembelian Smartphone Samsung di Kota Salatiga Andri Setyawan; Mada Adi Wibowo; Budi Riyanti
Excellent Vol 13, No 1 (2026)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v13i1.2228

Abstract

This study examines the influence of lifestyle, brand image, and product quality on purchasing decisions for Samsung smartphones in Salatiga City. Based on a sample of 100 respondents and using multiple linear regression analysis, the t-test (partial) results indicate that lifestyle and product quality have a significant influence on purchasing decisions, whereas brand image does not have a significant effect on Samsung smartphone purchasing decisions in Salatiga City. A strong brand like Samsung does not necessarily drive consumer purchases if it is not accompanied by other factors deemed more important by consumers—such as the product's alignment with their lifestyle, usage needs, and the quality of the product offered.
PENGARUH PENGETAHUAN RANTAI PASOK HALAL DAN SIKAP TERHADAP NIAT BELI MAKANAN HALAL Djoko Prasetyo; Rina Sari Qurniawati; Andri Setyawan
Perwira Journal of Economics & Business Vol 5 No 1 (2025)
Publisher : UNPERBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjeb.v5i1.427

Abstract

Recently, the halal concept has gained more attention worldwide. This is due to the increasing demand for halal food products due to the increasing number of global musicians. So far, many Muslims still feel doubtful and not confident that the food sold to the market is truly halal. Knowledge of the halal product supply chain, namely what products and how they are produced, transported and stored, will affect consumer intentions to buy. Attitudes towards halal food are very important in determining consumer behavior towards halal food. This study examines consumer knowledge of the halal supply chain and their attitudes towards the intention to buy halal food. The sample of this study was Muslim students in the cities of Salatiga and Surakarta. The results of this study prove that bringing knowledge of the halal supply chain and attitudes has an effect on the intention to buy halal food
Co-Authors Budi Riyanti Djoko Prasetyo Mada Adi Wibowo Rina Sari Qurniawati, Rina Sari