Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Al-MIKRAJ: Jurnal studi Islam dan Humaniora
Iin Soraya
Universitas Bina Sarana Informatika; Indonesia
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Aplikasi Thread ”Fomo” Sebagai Budaya Imitasi dalam prespektif Studi Etnografi Iin Soraya
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 1 (2023): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i1.4177

Abstract

The initial launch of Threads in Indonesia was proven to have reached 100 million users, many of whom downloaded the Threads application among Gen Z or teenagers who initially used Instagram, then downloaded the application and became Threads users. This is done just to join in, and not be left behind by other Instagram users. This kind of behavior is now known as Fear of Missing Out (FoMO). FoMO can be said to be a form of anxiety characterized by the desire to always know what other people are doing, as well as the fear of missing out on trends if you don't follow something that is viral, so this has given rise to a culture of imitation in generation Z. This research aims to find out Application of the "Fomo" thread as a culture of imitation from an ethnographic study perspective. The research method used is qualitative research. The research approach used in this research is phenomenology, using virtual ethnographic methods, by following the activities of Threads application users in cyberspace. Data collection techniques through observation, interviews, documentation and literature studies that support research. The research results obtained are that someone who has FoMO characteristics will feel anxious if they do not know the latest information from what is on social media. To fulfill these needs, individuals usually always require themselves to have trending social media, such as the Threads social media application. Threads users are Instagram account users who are advised to install the Threads application, so when the Threads application first appeared, many Instagram account users installed the Threads application.
Strategi Komunikasi Pemasaran Asmara Coffee Melalui Event Musik Asmaraloka Dalam Menciptakan Brand Awaraness Abdul Lafif Setiawan; Iin Soraya; Sari Ekowati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 01 (2024): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6209

Abstract

The purpose of this study is to analyze Asmara Coffee's marketing communication strategy through the Asmaraloka music event in creating and increasing brand awareness among consumers. This study uses a constructivism paradigm with a qualitative approach to analyze Asmara Coffee's marketing communication strategy through the Asmaraloka music event in increasing brand awareness. Data were collected through interviews, observations, literature studies, and documentation, with analysis using the interactive method of Miles and Huberman and verification through triangulation. The results of the study provide an in-depth picture of the effectiveness of the marketing strategy implemented and its impact on Asmara Coffee's brand awareness. Research on Asmara Coffee shows that tight competition in the coffee shop industry is a challenge for Asmara Coffee to stay competitive and increase brand awareness. Asmara Coffee strives to maintain its existence by optimizing social media accounts, providing the best service, and routinely holding music events. The Asmaraloka music event is the main strategy in attracting new consumers and strengthening brand awareness. Through this approach, Asmara Coffee strives to remain relevant and competitive amidst business competition.
Peran External Relation PT KCI Dalam Upaya Meningkatkan Corporate Image Alfian Nur Firdaus; Iin Soraya; Sari Ekowati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 01 (2024): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6212

Abstract

The role of PT KCI's External Relations in efforts to improve its Corporate Image is important to provide a positive view of the public. This cannot be separated from how External Public Relations carries out its role with a managerial concept. This research aims to analyze the role of PT KCI's external public relations. This research uses the concept of Managerial roles. This research method uses qualitative methods, the data collection techniques used are interviews, observation and documentation. The results of this research found the role of External Relations in improving corporate image with expert communication experts, problem-solving process facilitators, communication facilitators and communication technicians. And the obstacles include internal and external obstacles, including operational problems, crisis communication, public and media perceptions, technological challenges, internal challenges, changes in government policy and social issues. The results of this analysis provide insight into the dynamics of the role of PT KCI's external public relations in efforts to improve its corporate image.
Co-Authors Abdul Lafif Setiawan Alfian Nur Firdaus Sari Ekowati