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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Berdikari : Jurnal Pengabdian kepada Masyarakat
Alya Kamelia Puspita
Universitas 17 Agustus 1945 Jakarta
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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THE INFLUENCE OF INNOVATION, COMPETITIVE ADVANTAGE AND LOCATION ON THE DECISION TO BUY KOPI KENANGAN IN JAKARTA WITH LIFE STYLE AS A MODERATOR Imam Suryono; Alya Kamelia Puspita; Diansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
Publisher : RADJA PUBLIKA

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Abstract

This study examines the effects of innovation, competitive advantage, and location on consumers’ purchasing decisions for Kopi Kenangan in Jakarta, with lifestyle serving as a moderating variable. A quantitative approach was applied using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. Data were collected through structured questionnaires from 150 consumers who had purchased Kopi Kenangan products in Jakarta. The results indicate that competitive advantage, location, and lifestyle have positive and significant effects on purchasing decisions, whereas innovation has no significant influence, suggesting that consumers do not consider product innovation a key determinant when purchasing Kopi Kenangan. In addition, lifestyle significantly strengthens the relationship between competitive advantage and purchasing decisions but does not moderate the effect of innovation. Lifestyle also negatively moderates the relationship between location and purchasing decisions, indicating that consumers with modern lifestyles place greater emphasis on digital convenience, product quality, and brand reputation than on physical store accessibility. These findings provide valuable managerial and academic implications.
Strategi Kementerian Koordinator Pemberdayaan Masyarakat dalam Penguatan BUMDesMa Berbasis Ketahanan Desa melalui Pendekatan Pemulihan Pascabencana Imam Suryono; Alya Kamelia Puspita
BERDIKARI Vol 9, No 1 (2026): Jurnal Bedikari
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/berdikari.v9i1.9801

Abstract

Badan Usaha Milik Desa Bersama (BUMDesMa) memiliki peran sentral dalam memulihkan stabilitas ekonomi di wilayah terdampak bencana melalui konsolidasi potensi antar-desa. Penelitian ini bertujuan untuk menganalisis strategi Kementerian Koordinator Pemberdayaan Masyarakat dalam memperkuat kapasitas BUMDesMa sebagai pilar ketahanan desa melalui pendekatan pemulihan ekonomi pasca bencana. Metode yang digunakan adalah kualitatif deskriptif dengan pengumpulan data melalui observasi partisipatif selama program magang MBKM selama empat bulan di Unit Asisten Deputi Ketahanan Desa dan Perdesaan. Hasil penelitian menunjukkan bahwa kementerian memfokuskan strategi pada sinkronisasi kebijakan lintas sektoral dan penguatan kelembagaan yang adaptif terhadap risiko bencana, sebagaimana tertuang dalam Policy Brief Strategi Penanggulangan Pasca Bencana Sumatera dari Desa. Strategi ini berhasil mendorong BUMDesMa tidak hanya sebagai unit usaha, tetapi juga sebagai instrumen mitigasi dampak ekonomi bagi masyarakat perdesaan secara berkelanjutan
Co-Authors Diansyah Imam Suryono