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All Journal EJI (English Journal of Indragiri) : Studies in Education, Literature, and Linguistics
Ni Made Diana Erfiani
Universitas Dhyana Pura, Bali - Indonesia
Education Languange, Linguistic, Communication & Media

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From YouTube to TikTok: Speech Acts and Implicatures in Cryptocurrency Influencer Discourse and Its Clipper-Mediated Recontextualization Azael Umbu Sogara; Ni Made Diana Erfiani; Yohanes Octovianus Lesu Awololon Awololon
EJI (English Journal of Indragiri): Studies in Education, Literature, and Linguistics Vol. 10 No. 2 (2026): EJI (English Journal of Indragiri): Studies in Education, Literature, and Ling
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/25kj6464

Abstract

The rapid growth of social media has transformed financial communication, enabling influencers to shape public understanding of cryptocurrency through language that is continuously reproduced and reinterpreted across digital platforms. This study investigates speech acts and conversational implicatures in Timothy Ronald’s cryptocurrency discourse and examines how his YouTube utterances are recontextualized through TikTok clipper accounts and audience responses. Grounded in cyberpragmatics, the study employed a qualitative descriptive design. Thirty utterances were collected from YouTube and TikTok, of which eight representative utterances were purposively selected for in-depth analysis. The utterances were analyzed using Speech Act Theory (Austin, 1962; Searle, 1969), Conversational Implicature Theory (Grice, 1975), and thematic analysis (Braun & Clarke, 2006). The findings reveal that Timothy Ronald’s YouTube discourse is characterized primarily by assertive and directive speech acts that construct authority, display investment conviction, and promote long-term financial perspectives. Several implicature patterns emerged from the analysis, including aspirational, authority-building, conviction-display, authority-amplification, FOMO-related, satirical, humorous, and solidarity-building meanings. The findings also demonstrate that TikTok clipper accounts actively reshape the pragmatic force of the original utterances through amplification, reframing, and audience interaction, transforming authoritative discourse into a negotiated communicative space. The study contributes to the development of cyberpragmatics by demonstrating how speech acts and conversational implicatures are reconstructed through cross-platform recontextualization in financial influencer discourse, thereby extending existing understanding of digital pragmatic meaning-making in the Indonesian context.
English for Occupational Purposes: A Needs Analysis of Fitness Club Cashier in Bali Abenader Rendy Mesang; Ni Made Diana Erfiani; Yohanes Octovianus Lesu Awololon
EJI (English Journal of Indragiri): Studies in Education, Literature, and Linguistics Vol. 10 No. 2 (2026): EJI (English Journal of Indragiri): Studies in Education, Literature, and Ling
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61672/n9cymj84

Abstract

In today’s globalized service industry, English has become an essential tool for communicating with international clients. Nevertheless, many fitness staff still experience difficulties in using English effectively within professional workplace interactions. This study aims to analyze the English language needs of cashier staff at Macan Gading Fitness Club, Bali, from an applied linguistics perspective. This study employs a qualitative descriptive method using observation, interviews, and documentation to collect data from three cashier participants. The study focuses on identifying the types of English skills, communicative situations, and workplace expressions required in daily interactions, assessed across four dimensions: pronunciation accuracy, vocabulary range, confidence, and fluency. The findings reveal that speaking and listening are the most essential English skills required by cashier staff across four target communicative situations: greeting and welcoming members, explaining facilities and membership packages, answering member inquiries, and handling complaints. Through the ESP needs analysis framework of Hutchinson and Waters (1987), the study identifies staff necessities in these workplace interactions, highlights significant lacks in vocabulary, grammatical accuracy, confidence, and fluency, and reveals participants’ wants for context-specific English training, particularly in workplace vocabulary, spontaneous interaction, and complaint-handling communication. This study contributes to the field of English for Specific Purposes (ESP) by providing empirical evidence and practical insights into language training for fitness industry staff in tourist-dense regions.
Co-Authors Abenader Rendy Mesang Azael Umbu Sogara Yohanes Octovianus Lesu Awololon Yohanes Octovianus Lesu Awololon Awololon