Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Riset Multidisiplin Edukasi
Ayu Putri Pangestu
Unknown Affiliation
Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PRICE DISCOUNT, MOTIVASI BELANJA HEDONIS, SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING PADA PRODUK DAZZLE ME Ayu Putri Pangestu; Yayan Hendayana; Sri Wulandari
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 8 (2026): Jurnal Riset Multidisiplin Edukasi (Agustus 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i8.2494

Abstract

The Influence of Price Discount, Hedonic Shopping Motivation, and Shopping Lifestyle on Impulse Buying of Dazzle Me Products (Case Study of Students of the Faculty of Economics and Business, Bhayangkara University, Jakarta Raya). This study employed a quantitative research method using a survey approach. Data were collected through questionnaires distributed to respondents who had previously purchased Dazzle Me products. The data were analyzed using SmartPLS 4 through outer model and inner model evaluations. The outer model assessment was conducted to examine the validity and reliability of the research instruments, while the inner model assessment was used to evaluate the relationships among the research variables. This study is expected to contribute to the development of marketing management knowledge, particularly in the field of consumer behavior, and to provide practical insights for companies in designing more effective marketing strategies to stimulate impulse buying behavior among consumers.
Co-Authors SRI WULANDARI Yayan Hendayana