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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar
Az-Zhuhri, Rizieq
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ANALISIS TEKNIK VIDEO EDITING DALAM MENINGKATKAN DAYA TARIK VISUAL KONTEN TIKTOK @PURELA.ID Az-Zhuhri, Rizieq; Abung Supama Wijaya
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 2 (2026): Volume 11 No. 02, Juni 2026.
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i2.50763

Abstract

The rapid development of digital media has encouraged brands to utilize short-video platforms such as TikTok as a communication and marketing medium. Visual attractiveness has become an important factor in maintaining audience attention in the fast-paced digital environment. This study aims to analyze the application of video editing techniques in improving the visual attractiveness of TikTok content on the @purela.id account. The research uses a qualitative descriptive method through digital observation, interviews, and literature study. The primary data were obtained from TikTok content produced during the internship period at PT Purela Sinari Abadi. The analysis focuses on editing techniques such as cutting, pacing, subtitle usage, transitions, audio synchronization, and visual composition.
Co-Authors Abung Supama Wijaya