<![CDATA[This study aims to determine (1) the overview of entrepreneurship-based Social Studies learning at SMP Negeri 3 Makassar, (2) the contribution of entrepreneurship-based Social Studies learning strategies in enhancing students' creativity at SMP Negeri 3 Makassar, and (3) the supporting and inhibiting factors in implementing entrepreneurship-based Social Studies learning strategies to enhance students' creativity at SMP Negeri 3 Makassar. This study employs a descriptive qualitative approach with a structural phenomenological research design. Data were gathered through in-depth interviews with Social Studies teachers, students, and the vice-principal, as well as through participant observation and document analysis of lesson plans (RPP) and student projects. Data analysis was conducted using data reduction, data display, and conclusion drawing/verification, utilizing source and technique triangulation to ensure validity. The results of the study show that: (1) the strategy was realized through the preparation of lesson plans that integrated entrepreneurial values and the implementation of mini-business projects, such as caramel bread, cipeng, and recycled products. (2) Based on creativity indicators (fluency, flexibility, originality, elaboration, and redefinition) this approach proved effective in improving students’ creativity, as shown by students’ ability to generate original ideas, explain the production process in detail, and adapt business concepts to limited resources. (3) Supporting factors include advances in information technology, students’ enthusiasm, school support through inviting resource persons, and parental facilitation. Meanwhile, inhibiting factors include limited funds and facilities, uneven group dynamics, and minimal institutional support for large-scale projects.]]>
