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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar
Jihan Nayla Atikah
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KAJIAN LITERATUR PELUANG DAN TANTANGAN BISNIS KECIL DALAM PERSPEKTIF ENTREPRENEUSHIP Achmad Fauzi; Ferida Rahmawati; Deva Nela Reditha; Jihan Nayla Atikah; Abdi Cahya Subekti
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.54724

Abstract

This study aims to analyze the opportunities and challenges of small businesses from an entrepreneurship perspective through a literature review. The results show that small businesses have opportunities through digital technology, changing consumer behavior, government support, and innovation. However, they also face challenges such as limited capital, low innovation, digitalization barriers, limited human resources, and increasing competition. Therefore, entrepreneurial competence, digital utilization, and innovation are needed to support business sustainability and competitiveness
Co-Authors Abdi Cahya Subekti ACHMAD FAUZI Deva Nela Reditha Ferida Rahmawati