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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar
Felix Agustian
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ANALISIS PENGARUH PERSEPSI WISATAWAN TERHADAP REVISIT INTENTION DI MUSEUM WAYANG KOTA TUA, JAKARTA BARAT Felix Agustian; Dewanta Facrureza
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.55768

Abstract

This study was conducted at the Jakarta Wayang Museum with the aim of analyzing whether tourists’ perceptions affect their intention to revisit. The research used a descriptive quantitative approach, with data collected through questionnaires distributed to 100 respondents who had visited the museum. Respondents were selected using purposive sampling and the data were analyzed with the assistance of SPSS software. Based on the analysis results, it was found that the perception variable simultaneously affects the intention to revisit, accounting for 72.8% of the influence. The dimensions contributing to perception include the 7A tourism components: Attraction, Accessibility, Amenity, Ancillary, Activities, Available Package, and Awareness. This study recommends improving management strategies that are more relevant to current attractions and package availability. The findings are expected to serve as input for the development of sustainable cultural tourism destination management that aligns with the characteristics of the current generation.
Co-Authors Dewanta Facrureza