Claim Missing Document
Check
Articles

Found 12 Documents
Search

Pengaruh Citra Kuliner Tradisional terhadap Keputusan Pembelian di Gado-Gado Boplo Cabang Cikini Kezya Laurens Putri Antonia; Dewanta Facrureza
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.4059

Abstract

This research examines the phenomenon of Gado-Gado Boplo as a legendary eating place recognized by Kompas, Flokq, and Nibble articles. The research uses quantitative methods using questionnaires via Google Form and secondary data from the internet, journals and interviews. The sample used was 100 people who had eaten at Gado-Gado Boplo using a Likert scale. All questions were declared valid, with a calculated R value > R table, after which the data was evaluated using Cronbach's alpha for reliability and Pearson Correlation for validity. Apart from that, the Cronbach alpha data value > 0.6 shows its reliability. The data was then subjected to multiple regression analysis, classical assumption testing, and hypothesis testing (T and F tests). The Excellence variable (X3) has a partially significant influence on the Purchasing Decision variable (Y), but the Strength (X1) and Uniqueness variables (X2) do not have a partial influence on the Purchasing Decision variable (Y), according to the T test. Furthermore, jji F shows that variables X1, X2, and X3 all influence Y significantly at the same time. In conclusion, superiority has a favorable and large influence on purchasing choices, but strength and uniqueness only have a small influence. These three X factors all have a significant influence on purchasing choices (Y) at the same time.
Analisis Pengaruh Citra Merek Terhadap Minat Berkunjung Ke Namu Coffee Duta Mas, Jelambar Jonathan Yofan Tjandra; Dewanta Facrureza
Nawasena: Jurnal Ilmiah Pariwisata Vol. 3 No. 2 (2024): Agustus : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v3i2.1677

Abstract

This research investigates the influence of brand image on interest in visiting Namu Coffee Duta Mas, Jelambar, Namu Coffee is a coffee shop / café located on Jl. Wijaya Kusuma No.13 RT09/RW09, Grogol Pertamburan, West Jakarta. Café is a place to relax and chat where visitors can order drinks and food.This research uses a descriptive quantitative method, by collecting data using Google Form / questionnaire with a total of 100 respondents calculated using the Slovin formula.The test results from this research produce valid, reliable and normal test data, and the hypothesis test results from this research show that dimensions 1 and 2 of brand image have no partial influence, but dimension 3 of brand image has a partial influence on the variables of interest. visit, and the results of this research test show that there is a simultaneous influence on the variableinterest in visiting at Namu Coffee Duta Mas, Jelambar.
IMPLEMENTATION OF GREEN HOTEL IN SUPPORTING SUSTAINABLE TOURISM AT THE 1O1 BOGOR SURYAKANCANA HOTEL Nataela Ratna Pandi; Dewanta Facrureza
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.2891

Abstract

The growth of the accommodation industry is expected to maximize the benefits achieved through more environmentally responsible accommodation. Waste and emissions generated in the surrounding environment can lead to global warming. This research aims to examine the implementation of green hotels in supporting sustainable tourism at THE 1O1 Bogor Suryakancana Hotel with reference to the ASEAN Green Hotel Standard (2018). The type of research is a combination method with sequential exploratory mixed methods, combining qualitative and quantitative to review and analyze data with observation, interviews, documentation and questionnaire distribution to 20 respondents. The sampling technique in this study used purposive sampling technique, namely head of department and supervisor. The results showed that THE 1O1 Bogor Suryakancana Hotel has implemented green hotels in supporting sustainable development goals, especially SDG 6, SDG 7, SDG 12, and SDG 13. The implementation of green hotels at THE 1O1 Bogor Suryakancana Hotel is based on the ASEAN Green Hotel Standard (2018) with 11 variables. The percentage value of the questionnaire results shows a value range of 61%-80% with the criteria for the level of suitability of implementation accordingly and a value of 81%-100% with the criteria for the level of suitability of implementation very suitable. With the results of the research analysis, THE 1O1 Bogor Suryakancana Hotel can improve the implementation of wastewater management aspects for operational purposes, strengthening policies and more structured energy efficiency, and increasing education for staff and guests regarding the importance of sustainability in the hospitality industry.
Pengaruh Bauran Pemasaran Terhadap Minat Berkunjung Kembali Di Indonesia Science Center Gunawan, Audy; Dewanta Facrureza
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 8 No. 4 (2025): Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/gq2c3372

Abstract

This study aims to determine the effect of the service marketing mix (7P) on revisit intention at the Indonesia Science Center. This study uses a quantitative method with a survey approach. The results of the study indicate that simultaneously, the marketing mix variables (7P) have a significant effect on revisit intention. However, partially, only the Price, Place, and Process variables have a positive and significant effect. Meanwhile, the Product, Promotion, Physical Evidence, and Physical Evidence variables do not have a significant effect. This finding indicates that although the overall marketing strategy has an impact on revisit intention, there are still several dimensions that need to be improved to support the overall destination appeal. The conclusion of this study is that the management of the Indonesia Science Center needs to maintain and improve the Price, Place, and Process dimensions that have been proven to be effective in influencing revisit intention. Meanwhile, other dimensions such as Product, Promotion, Physical Evidence, and Physical Evidence require further evaluation and development to increase visitor appeal. Keywords: Indonesia Science Center, Marketing Mix, Revisit Interest.
ANALYSIS OF TOURIST ATTRACTION ON TOURIST INTEREST IN VISITING KERANGGAN TOURISM VILLAGE SOUTH TANGGERANG Vannessa Lie; Dewanta Facrureza
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 4 (2024): August
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i4.274

Abstract

This research is motivated by the development of tourist destinations today so as to increase competitiveness between tourist destinations. Tourism Attraction is the most important factor and the main driver in tourism activities, because tourist attraction is a determining factor to make tourists have an interest in visiting a tourist destination. This study intends to see the influence of tourist attraction on interest in visiting Keranggan Tourism Village. This study used a causal analysis method with a quantitative approach. Data collection techniques by observation, interviews and questionnaires. The sample in this study was tourists who had visited 100 people based on the non-probability method with purposive sampling techniques. The analytical techniques used in this study are validity tests, reliability tests, classical assumption tests, simple linear regression, description (average) t tests, and R2 analysis. The results of this study explain that: 1).  Tourism Attraction 4A has a significant effect on Interest in Visiting Keranggan Tourism Village Destinations.
ANALYSIS OF TOURIST ATTRACTION ON TOURIST VISITING INTEREST IN PERLANG TOURISM VILLAGE CENTRAL BANGKA Janice Fellicia Japri; Dewanta Facrureza
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 4 (2024): August
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i4.275

Abstract

This research is motivated by the growing development of Indonesian tourism, one of which is a tourist village. Tourism villages are cultural diversity to tourist destinations owned by each region. The existence of interesting things contained in the tourist village makes tourists interested in visiting Perlang Tourism Village. In this study, it was found that Perlang Tourism Village was included in the top 50 best tourism villages nominated by ADWI and third place in the digital and creative categories. Therefore, the purpose of this study is to provide input to managers on what attractiveness can be developed to become an advantage for Perlang Tourism Village. This research is entitled "Analysis of Tourism Attractiveness of Tourist Visiting Interest in Perlang Village, Central Bangka". This study used a causal analysis method with a quantitative approach. Data collection techniques through observation, interviews, and questionnaires, with 100 research samples selected using non-probability methods and purposive sampling techniques. Data analysis was performed using simple linear regression test, descriptive (mean) test, t test, F test, and R2 analysis. The results of the t test showed that partially the Attraction & Ancillary dimension had a significant influence on visiting interest, while the Amenities &; Accessibility dimension did not have a significant influence. Test F shows that simultaneously, all four dimensions of tourist attraction affect visiting interest. In conclusion, attractiveness has a positive and significant influence on partial interest in visiting. Therefore, this destination must maintain the attractiveness it already has.
ANALYSIS OF LOCAL CULINARY CONSUMPTION ON THE ATTRACTIVENESS OF CULINARY TOURISM IN THE SURYA KENCANA AREA OF BOGOR Gabriella Aimee Kristyadi; Dewanta Facrureza
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 5 (2024): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i5.279

Abstract

Currently, local culinary in Indonesia is popular and a highlight for tourists. Local cuisine is no less interesting than other culinary that looks more interesting. Each region has its own distinctive culinary. Local cuisine does not only serve food or drinks, but local cuisine offers many uniqueness and various culinary flavors. One of the things that provide the most memorable experience for tourists is when tourists come and taste the typical culinary of tourist areas, either eating on the spot or to take home as souvenirs. This research method uses a descriptive qualitative approach. Data collection is taken by conducting interviews, observations and documentation. The purpose of the study was to determine the relationship between local culinary consumption and the attractiveness of culinary tourism in the Surya Kencana Area of Bogor. Local culinary consumption in this study includes five dimensions, namely the influence of food ingredients, the influence of cooking techniques, distinctive tastes, food traditions and rituals and cultural heritage. The subjects of this study are tourists who are interested in coming or have visited the Surya Kencana Bogor Area. Based on the results of interviews, the interviewees showed that the data collected proved that the typical culinary of Bogor City in the Surya Kencana Area of Bogor is a culinary tourism center that attracts tourists to visit.
THE EFFECT OF RESPONSIVENESS AND RELIABILITY ON CUSTOMER SATISFACTION AT WARUNG RAWIT TAMAN PALEM Grace Syela; Dewanta Facrureza
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 5 (2024): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i5.280

Abstract

The significant increase from year to year makes that culinary today is not only to meet food needs but also has become a lifestyle among the community. This will increase the intensity of competition in the culinary business itself starting from the products offered to services to customers such as responsiveness and reliability. This study aims to examine the relationship between responsiveness and reliability to customer satisfaction at Warung Rawit Taman Palem. This study used quantitative type research methods with an associative approach using questionnaires to 100 respondents. This study uses a test method consisting of validity test, reliability test, classical assumption test, multiple linear regression analysis, partial T test, simultaneous F test and coefficient of determination. The results of this study explain that Responsiveness and Reliability have a simultaneous and partial effect on Customer Satisfaction at Warung Rawit Taman Palem.
Pengaruh Persepsi Masyarakat Lokal Terhadap Pengembangan Kampung Wisata Huang, Kimberly; Dewanta Facrureza
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 8 No. 4 (2025): Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/1wpdgd17

Abstract

The purpose of this study was to determine the influence of local community perceptions on the development of the Tourism Village. This research method used a quantitative approach, with questionnaires distributed to 100 respondents living in the Kampung Silat Rawa Belong Tourism Village area as the research sample. Data analysis was conducted using SPSS. The results showed that local community perceptions, both cognitive, affective, and conative, had a positive and significant influence on the development of the Kampung Silat Rawa Belong Tourism Village. These three dimensions simultaneously explained 33.2% of the contribution to the development of the Tourism Village, while the remainder was influenced by external factors such as infrastructure and government policies. This study concluded that all dimensions of community perception—cognitive, affective, and conative—had a positive and significant influence, both partially and simultaneously, on the development of the Kampung Silat Rawa Belong Tourism Village. Keywords: Community Perception, Tourism Village, Tourism Village Development.
Strategi Pengembangan Atraksi Di Kampung Wisata Kampung Silat Sebagai Destinasi Wisata Sari, Ratna Devi; Dewanta Facrureza
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 8 No. 4 (2025): Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/0jr31391

Abstract

This study aims to analyze the strategy for developing cultural tourism attractions in the Kampung Silat Rawa Belong Tourism Village in increasing tourism appeal. This study uses a qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The results of the study show that the Kampung Silat Rawa Belong Tourism Village has unique Betawi culture, historical value, and a strategic location, but faces obstacles in management, facilities, and diversification of attractions. The SWOT analysis places this village in a strategic position for development with aggressive, turn-around, diversification, and defensive strategies. Recommendations focus on developing integrated cultural tourism packages, strengthening local identity, and optimizing digital promotion and facilities, which support the development of sustainable cultural tourism. The conclusion of the study states that cultural attractions in the Kampung Silat Rawa Belong Tourism Village play an important role in attracting tourists and preserving local culture. Despite its cultural strength and strategic location, the village faces a combination of management, promotion, and facilities. Appropriate development strategies include strengthening attractions, diversifying tourism, increasing digital promotion, and empowering local communities. Keywords: Cultural Tourism, Development Strategy, SWOT Analysis.