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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar
Fatimah, Zahro Nur
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ANALISIS DAMPAK TRANSAKSI JUAL BELI ONLINE TERHADAP EKSISTENSI PASAR TRADISIONAL: ANTARA PELUANG DAN ANCAMAN BAGI PEDAGANG LOKAL Samsudin, Agus Rojak; Ramadhan, Alfian Sahrul; Az Zuhkruf, Amalia Shinfin; Fatimah, Zahro Nur
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 No. 03, September 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.60680

Abstract

This study aims to analyze the impact of online buying and selling transactions on the existence of traditional markets, with a focus on local traders as the most affected parties, both as opportunities and threats. The method used is library research with a descriptive qualitative approach through content analysis techniques of various relevant literature. The results show that the development of e-commerce drives changes in consumer behavior toward faster, more efficient, and practical digital transactions, thereby increasing competition and reducing the intensity of visits to traditional markets. This condition leads to a decline in the turnover of small traders, especially in non-food commodities. On the other hand, digitalization also opens opportunities for market expansion, business efficiency, and the transformation of local traders’ business models through digital platforms. In the perspective of Islamic jurisprudence (fiqh muamalah), this phenomenon must be directed toward public welfare and must not cause harm in accordance with the principle of la darar wa la dirar, thus requiring a balance between digital innovation and the protection of traditional traders.
Co-Authors Az Zuhkruf, Amalia Shinfin Ramadhan, Alfian Sahrul Samsudin, Agus Rojak