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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar
Andara Carisma, Agininda
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PERSONAL BRANDING GIBRAN RAKABUMING RAKA SEBAGAI WAKIL PRESIDEN MELALUI INSTAGRAM (ANALISIS ISI AKUN INSTAGRAM @GIBRAN_RAKABUMING) Andara Carisma, Agininda; Rachmawati , Farikha
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Verified
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.62102

Abstract

Gibran is a public official who has remained active on Instagram since assuming the role of Vice President. He utilizes social media to facilitate two-way communication with the public, leveraging his distinctive traits to cultivate an image that subsequently aids his political communication efforts. This study aims to analyze Gibran Rakabuming Raka’s personal branding as Vice President through Instagram. It employs a descriptive research design with a qualitative approach and utilizes content analysis as the research method. The findings indicate that, based on Montoya and Vandehey’s (2008) eight concepts of personal branding, the brand image established on his Instagram account (@gibran_rakabuming) leans most heavily toward the concepts of distinctiveness and personality. Gibran demonstrates a strong ability to build relationships with his followers on the platform.
Co-Authors Farikha Rachmawati