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EVALUASI FORUM MERDEKA BARAT 9 SEBAGAI WUJUD RELASI MEDIA DENGAN PEMERINTAH Rachmawati, Farikha; Kriyantono, Rachmat
Jurnal Nomosleca Vol 5, No 1 (2019): April 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v5i1.2749

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Abstract This study discusses the positives and negatives received by the journalist Forum Merdeka Barat 9 (FMB9) as an evaluation of the government public relations program. Government Public Relations initiated FMB9 to get access for the media to get information related to the government agenda. In addition, the presence of FMB9 represented a single government narrative in accordance with Presidential Instruction No. 9 of 2015. Forum Merdeka Barat 9 is one of the flagship programs that form the Directorate General of Information and Communication of the Ministry of Communication and Information Technology (Dirjen IKP Kemenkominfo) which consists of media discussions or press conferences as the government's main news source. This study used quantitative methods and data collection techniques, namely Forum Group Discussion (FGD) for 30 FMB9’s journalists. Informants consisted of journalists from printed media, television and online media in three discussion sessions. Aspects that include: information completeness, focus, right time, easy access, ease of information, media discussion, free media permission, and information clarity, will then be used to explore quantitative analysis to see FMB9's effectiveness and to remove programs in this forum is activated. The results of this study reveal the Benefits of FMB9 for journalists after the arrival of FMB9. Keywords: Merdeka Barat 9 Forum, Media Relations, Communication Evaluation, Government Public RelationsDOI : https://doi.org/10.26905/nomosleca.v5i1.2749
Analisis Framing Kegiatan Keislaman Joko Widodo Melalui Portal Berita Setkab.go.id dalam Menjawab Isu Jokowi Antiislam Periode Oktober 2014-Juli 2018 Farikha Rachmawati; Rachmat Kriyantono; An Toni
CHANNEL: Jurnal Komunikasi Vol 7, No 1 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.176 KB) | DOI: 10.12928/channel.v7i1.13014

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ABSTRAKIsu Presiden Jokowi antiislam dan melakukan kriminalisasi ulama menjadi buah bibir yang seringkali diperbincangkan bahkan sebelum dilantik pada 20 Oktober 2014. Sekretariat Kabinet sebagai Humas Pemerintah menampilkan release tentang kegiatan Jokowi melalui setkab.go.id yang merupakan portal berita terlengkap terkait kegiatan kepresidenan. Penelitian ini ingin mengetahui bagaimana press release media menampilkan informasi terkait kegiatan keislaman Jokowi.Penelitian ini merupaka penelitian kualitatif yang berfokus pada pemilihan kata-kata dalam pemberitaan tentang kegiatan keislaman Jokowi yang dikonstruksi oleh Humas Sekretariat Kabinet. Teknik pengumpulan data menggunakan metode dokumentasi berupa artikel pemberitaan portal berita setkab.go.id tentang kegiatan keislaman Presiden Jokowi. Peneliti menemukan tiga topik besar yang dibahas dalam pemberitaan tersebut yaitu kegiatan silaturahmi dengan tokoh-tokoh islam dan pondok pesantren, tindakan pemerintah membuat  hari santri nasional dan kebijakan haji, serta peringatan hari-hari besar islam.Penulis menggunakan analisis data framing dengan teknik model Robert N. Entman. Berdasarkan hasil analisis framing yang telah dilakukan, peneliti menemukan bahwa setkab.go.id selalu berupaya menampilkan bingkai positif terhadap kinerja pemerintah dalam menghalau isu negatif tentang Jokowi yang antiislam.
STUDI DESKRIPTIF KUALITATIF PROGRAM CSR PEMBERIAN BEASISWA KEPADA SISWA SMP MASYARAKAT BERPENGHASILAN RENDAH PDAM SURYA SEMBADA KOTA SURABAYA Farikha Rachmawati; Ahimsa Adi Wibowo; Galih Ayu Palupi
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.352 KB) | DOI: 10.34308/eqien.v10i2.635

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CSR is interpreted as a form of moral responsibility that needs to be given by companies to support the welfare and safety of the environment and society. PDAM Surya Sembada is one of the BUMDs that also participates in CSR activities. From several CSR activities in it, this research focuses on how the implementation process is, what are the weaknesses and strengths of the program and what impact is felt by the company in the MBR Middle School Student Scholarship Program. Through a qualitative method with a descriptive approach and data collection techniques in the form of in-depth interviews and documentation, the research shows that the CSR program of PDAM Surya Sembada is a form of strategic collaboration with the City Government and the Surabaya City Education Office and the implications of the obligation of CSR theory. Some strengths, weaknesses and impacts of program implementation were also found.
Green Integrated Marketing Communication Starbucks: Studi Kasus Pada Program Bring Your Own Tumblr Dian Hutami Rahmawati; Farikha Rachmawati; Windri Saifuddin
JKOM Vol. 4 No. 1 (2021): JKOM
Publisher : JKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Green Integrated Marketing Communication Starbucks: Studi Kasus Pada Program Bring Your Own Tumblr
AKTIVASI DIGITAL RADIO SIARAN SEBAGAI UPAYA PERLUASAN AUDIENCE Windri Saifudin; Ade Kusuma; Farikha Rachmawati
Mediakom : Jurnal Ilmu Komunikasi Vol 6, No 1 (2022)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2022.v6i1.6676

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Era digital telah membawa perubahan besar, khususnya pada industri media. Era yang  ditandai dengan hadirnya internet sebagai perkembangan teknologi komunikasi digital yang  lebih canggih, dianggap memberi dampak pada berubahnya selera audience di industri  media konvensional. Masyarakat yang dulu mengandalkan media konvensional sebagai  medium utama mendapatkan informasi dan hiburan, kini telah bergeser pada internet.  Kondisi itu turut mempengaruhi pendapatan iklan yang terus merosot. Padahal, audience  dan iklan merupakan sumber pendapatan yang memiliki peranan vital dalam menjalankan  roda ekonomi dan bisnis pada industri media. Tantangan tersebut membawa para  pengelola industri media konvensional untuk terus berinovasi, dan mengembangkan  medianya sesuai dengan kemajuan teknologi dan tuntutan pasar atau khalayak. Penelitian  ini merupakan penelitian kualitatif deskriptif yang memfokuskan pada industri radio siaran.  Objek penelitian ini dilakukan pada Radio Suara Surabaya dan Prima Radio Surabaya,  yang mana kedua radio tersebut merupakan radio swasta di Surabaya dengan segmentasi  dewasa. Untuk mempertahankan eksistensinya di tengah tantangan media digital berbasis  internet, kedua radio tersebut mencoba untuk mengembangkan medianya dengan melakukan  konvergensi melalui media digital berbasis internet. Hasil penelitian ini melihat bagaimana  Radio Suara Surabaya dan Prima Radio Surabaya aktif menggunakan media digital sebagai  salah satu upaya untuk beradaptasi dengan kebutuhan konvergensi media dan memperluas  pasar audience.
Public Relations & Impression Management Farikha Rachmawati
Kanal: Jurnal Ilmu Komunikasi Vol 11 No 1 (2022): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v11i1.1697

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Fashion can be used as a medium of communication and a strategy for public relations to make an impression. This study aims to analyze the public relations strategy in performing impression management to stakeholders through fashion. Public relations practitioners in Indonesia tend to use fashion as one of the main factors to get a good initial impression from stakeholders. The method used in this study is a qualitative method to explore the fashion used by public relations practitioners. Through data collection techniques, namely interviews and documentation, the research was conducted on 15 public relations practitioners in Indonesia using convenient sampling technique. Furthermore, through data analysis techniques Miles, Hubberman, and Saldana researchers conducted data analysis and then tested by triangulation. The results of this study indicate that impression management through fashion is effective in increasing the positive image of stakeholders for public relations practitioners. Indonesian public relations practitioners tend to use the impression management strategy of ingratiation through fashion to get public attention. In addition, the research findings show that fashion is used to represent a positive image of the organization and facilitate communication practices. The research findings show that the influence of fashion is not only on the front stage but also contributes to success not only in physical fashion, but more on internal appearance, namely confidence, honesty, being a good listener and open minded. Moreover, good impression management is considered to affect the success of communication.
Communication Pattern Family and Adolescent Mental Health for Strawberry Generation Dyva Claretta; Farikha Rachmawati; Atjih Sukaesih
International Journal of Science and Society Vol 4 No 3 (2022): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v4i3.501

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Health is not only related to health physique only but also mental health. Research results prove that teenagers 16-24 years old are period critical for Indonesian adolescents' mental health. The research objective is to know and study by deep about the application of pattern communication family to adolescent mental health. Use method qualitative with approach phenomenology. The object of study is teenagers who have disturbed mental health in the city of Surabaya. Data collection techniques using interviews in-depth and data analysis using stages Miles, Hubberman & Saldana. Validity study researched use triangulation. Research results show that pattern communication authoritarian in the family is the main factor teenagers have disturbance mental health. This is because teenagers feel depressed and inclined no have pattern communication democratic in their families. Implication teenager characters are closed, and not can express feelings. The research results are also useful and become a reference for educators as well as parents in repair pattern communication with Strawberry Generation.
Sentiment Analysis #samasamabelajar Public Relations Campaign Based on Big Data on TikTok Farikha Rachmawati; Ahimsa Adi Wibowo; Irwan Dwi Arianto
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i1.189

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The purpose of this study is to analyze the sentiment of the #samasamabelajar public relations campaign on TikTok in the period 21 December 2021-2 January 2022. Using a positivistic paradigm. Furthermore, the researcher deepened the data analysis by relating the 10 step PR campaign theory from Anne Gregory and the innovation diffusion theory. quantitative research is carried out by collecting data using Algoritma Tech and ASIGTA sentiment analysis. The results of the big data algorithm analysis show that after the #samasamabelajar campaign, the community produced a total of 975 videos. The government works closely with TikTok through a continuing education campaign, the creation of Tiktokclass and University Class Week. The government provides space for the public to play an active role in producing educational social media content in order to provide a positive image of the government. In addition, TikTok social media is a means of delivering government information to the public. The result sentiment analysis to public's response to the public relations campaign on Tiktok. The researcher conducted a sentiment analysis using the tech algorithm on the search results for the hashtag #samasamasiswa for the period 21 December 2021-2 January 2022. There are 974 hashtags that will be classified using the tech algorithm. Of the 934 videos obtained or analyzed, there were 428 positive content, 533 neutral content and 13 negative content.
Pelatihan Public Speaking Untuk Meningkatkan Kepercayaan Diri Siwa SMAN 17 Surabaya Farikha Rachmawati; Annisa Rizki Ananda
Humanism : Jurnal Pengabdian Masyarakat Vol 3, No 3 (2022): Desember
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/hm.v3i3.14528

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Abstrak  Setiap orang dapat berkomunikasi, tetapi hanya sedikit yang dapat menyampaikan pesan secara efektif dan efisien di depan umum. Penting bagi siswa untuk mempersiapkan diri masuk ke dunia perkuliahan dengan memiliki kemampuan presentasi di depan kelas, tidak sekedar pasif dan off cam saat pembelajaran, serta mampu bersosialisasi dengan teman.Tujuan kegiatan pengabdian masyarakat ialah memberikan alih pengetahuan mitra hal pengetahuan tentang komunikasi efektif dan komunikasi interpersonal, meningkatkan kecakapan sosial mitra melalui komunikasi efektif berupa pelatihan presentasi yang interaktif di kelas, serta memberikan ruang bagi siswa membangun kepercayaan diri dan mengajak rekan berkenalan dan bercakap melalui games seru dan ice breaking. Metode pelaksanaan dilakukan secara luring dari 30 siswa/I, pelatihan dilakukan dua kali, dengan materi yang berbeda. Pelatihan pertama adalah teknik komunikasi efektif selama 2 jam (teori dan praktik) yang diikuti 30 siswa kelompok berupa pelatihan presentasi di kelas, pelatihan dan ice breaking. Hasil observasi dan survei pelatihan menjelaskan 90% peserta puas dengan pelatihan “how to socialize and make friends in collage life”.Kata Kunci: Pelatihan, public speaking, SMAN 17 Surabaya, komunikasi efektif
Strategi Public Relations Program Paket Vaksin dan Peduli Pariwisata Untuk Meningkatkan Citra Positif Hotel The Square Surabaya Farikha Rachmawati; Alma Andriyani; Tanisya Farah; Syalomita Nadia Putri; Daniel Anugerah; Nadifa Aprilia
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 2 (2023): Juni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i2.346

Abstract

During the Covid-19 pandemic, almost all sectors were affected by the pandemic. Companies need strategies to be able to survive in the pandemic era. Public Relations is an important element in an institution and company, one of which is playing an important role in enhancing the company's positive image. This study aims to analyze and evaluate programs carried out by public relations at The Square Hotel in improving the company's good image in the pandemic era.Hotel The Square Surabaya is working with the Ministry of Tourism and Creative Economy (Kemenparekraf) to carry out a vaccine package program and also a care tourism program. The purpose of this study is to analyze the two programs being undertaken by Hotel The Square Surabaya. The method used in this research is to use a qualitative descriptive method. Data collection techniques were carried out by in-depth interviews.The results of the study show that the tourism care program and the vaccine package program are active strategies and apply stakeholder theory as a form of enhancing the company's positive image. Hotel The Square is also trying to carry out these activities in accordance with the program planning that has been done.