Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Artificial Intelligence and Digital Economy
Wisnu Panggah Setiyono
Muhammadiyah University of Sidoarjo, Indonesia

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
SIDOARJO REGENCY MSME EXIT STRATEGY IN TERMS OF PERSONALITY TRAITS, ENTREPRENEUR SKILLS, AND DIGITAL MARKETING Handoko Eko Prasstyo; Wisnu Panggah Setiyono
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 1 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i1.1483

Abstract

Objective: This study aims to analyze the influence of Personality Traits, Entrepreneurial Skills, and Digital Marketing on the Exit Strategy of Micro, Small, and Medium Enterprises (MSMEs) in Sidoarjo Regency. Method: A quantitative approach was employed, involving a population of food and beverage MSMEs in Sidoarjo Regency. The sample consisted of 50 respondents selected using a simple random sampling technique. Data were collected through structured questionnaires and analyzed using multiple linear regression analysis to determine the relationship and significance between the studied variables. Results: The findings indicate that entrepreneurial skills and digital marketing have a significant positive effect on MSME exit strategies, while personality traits show a weaker but still relevant influence. These results highlight the importance of strategic skill development and digital adaptation for MSME sustainability and planned business transition. Novelty: This study provides new insights into how psychological and digital factors jointly shape MSME exit strategies in regional contexts, emphasizing the growing role of digital competence as a determinant of successful business exits in the modern entrepreneurial landscape.
Co-Authors Handoko Eko Prasstyo