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Nur Husniyatul Adyani
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GLOCALIZATION APPROACHES IN LANGUAGE AND MEDIA IN LIBRARY INFORMATION SYSTEMS: AN IMPACT ANALYSIS ON USER ENGAGEMENT Nur Husniyatul Adyani; Mega Alif Marintan
Vol. 2 No. 1 (2024): Proceeding of International Conference on Cultures & Language 2024 318-332
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/wzw6vx91

Abstract

The emergence of the concept of glocalization is a process of adaptation of global products to local markets and cultures. Glocalization significantly influences the quality of the community's political, economic, social, and cultural life to foster innovations in information from various contexts. As one of the information provider institutions, the library has a role in balancing and providing facilities for the information needs of both local and global communities, such as information systems to the community to increase regional productivity using technology. This study intends to identify the principles of the glocalization approach in language and media in library information systems, analyze the most effective strategies to integrate global elements of local values through library information systems, as well as the impact of user engagement to minimize user linguistic challenges in the concept of glocalization in their services with a focus on adapting language diversity in various media. This research is based on the idea of glocalization with the principles of inclusion and accessibility in the information system of a library. This study uses a descriptive qualitative method with a case study approach. Data was collected through interviews with librarians, library user surveys, participatory observations, and library information system usage analysis. A case study was conducted at the Dinas Perpustakaan dan Kearsipan Kota Surakarta, explaining the impact of globalization on library systems and services. The results showed that glocalization approaches in language and media in library information systems significantly impact users' linguistic challenges. Libraries can develop innovations regarding information systems by applying the principle of glocalization, such as language adjustments in the user interface, as well as the use of media by local preferences.
REPRESENTATION OF INDONESIAN CULTURE THROUGH SOCIAL MEDIA AS AN EFFORT TO PRESERVE LOCAL CULTURE: CONTENT ANALYSIS OF TIKTOK ACCOOUNT KIKI NASUTION @sabda.bumi Nur Husniyatul Adyani; Mega Alif Marintan; Toti Nova Amalia
Vol. 3 No. 1 (2025): Proceeding of International Conference on Cultures & Languages 2025 155-169
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Abstracts : The phenomenon of globalization presents a significant challenge to a nation's cultural resilience. Indonesia, a country rich in local cultural diversity, faces the risk of losing its cultural wealth if there are no adaptive conservation efforts. In this context, social media, particularly TikTok, presents a strategic opportunity to counter the trend of cultural homogenization. The platform offers creators the opportunity to represent local culture in an engaging and accessible way to a diverse community, packaged in digital content. This study aims to identify the form of Indonesian cultural representation on TikTok creator accounts, analyze the cultural values that appear in the content produced by @sabda.bumi creators, and explore how the contribution of cultural content on TikTok can help implement cultural resilience efforts and improve people's digital literacy. The method used in this study is a descriptive qualitative approach that identifies patterns, themes, and relationships within content from TikTok creators, specifically Kiki Nasution, through content analysis. The study's results show that Kiki Nasution's account content has a distinctive focus and approach in representing Indonesian culture through social media. This research also demonstrates that the presence of cultural content on TikTok serves not only as entertainment but also as a form of culture-based digital literacy, directly contributing to cultural resilience. This creator has proven to be able to make TikTok an alternative media for cultural preservation that adapts to digital dynamics, while building cultural awareness among the younger generation.
Co-Authors Mega Alif Marintan Toti Nova Amalia