Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Siber Nusantara of Community Service Review (SNCSR)
Reni Silviah
Student, Faculty of Economics and Business, Bhayangkara University, Greater Jakarta, Indonesia

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Determination of Repurchase Intention through Consumer Trust: Analysis of Online Customer Reviews of Scarlett skincare products Reni Silviah
Siber Nusantara of Community Service Review Vol. 1 No. 1 (2024): Siber Nusantara of Community Service Review (October-March 2024)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sncsr.v1i1.276

Abstract

This article discusses the influence of celebrity endorsements, through interest in repurchasing Scarlett skincare, on consumer trust in the Tiktok online shop. The objects used are students at Bhayangkara University, Jakarta Raya. The sample used in this research was 200 respondents. In this research, quantitative methods are used with a descriptive approach, the data collection techniques used by researchers are secondary data and primary data. Based on the conceptual framework created, it can be concluded that the hypothesis is that online customer reviews influence consumer trust and repurchase interest, and consumer trust influences repurchase interest.
Co-Authors