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An Analysis of Instagram as a Government Public Information Platform Through Piere Levy's Theory Nuriyati Samatan; Robingah Robingah; Jun Firmansyah; R.Z. Rasyid
Siber Nusantara of Community Service Review Vol. 2 No. 1 (2025): Siber Nusantara of Community Service Review (October 2025 - March 2026)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sncsr.v2i1.648

Abstract

This study analyzes Instagram social media as a public information platform for the government using Pierre Levy's theory. The study was conducted based on the Instagram account of the Depok City Government @pemkotdepok. The analysis used Pierre Levy's New Media Theory, with the following assumptions: utilization, social media, communication, and information. The study used qualitative methods, with a constructivist paradigm, research study type, through observation, interviews, and documentation. The research and observation were conducted over a period of 4 months to observe the activities of the Instagram account, interview the administrators and the Depok City Government, and documentation throughout the research. The results of the study showed that the Depok City Government utilizes Instagram as a medium for disseminating information by utilizing Instagram features. The study found that the @pemkotdepok Instagram account is a transparent, innovative, and informative public information platform that attracts Instagram users to the information provided by the Depok City Government and serves as an accurate source of information for various policies and public information. Analysis using Pierre Levy's theory found that the assumptions of Collective Intelligence, Virtual and Actual, New Media as a social environment, User Interactivity and Engagement, as well as cultural and cognitive changes.  
Personal Branding on Social Media Through Peter Montoya Analysis Nuriyati Samatan; Adi Prakosa; Robingah Robingah; Napsiah Napsiah
International Journal of Advanced Multidisciplinary Vol. 3 No. 1 (2024): International Journal of Advanced Multidisciplinary (April-June 2024)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i1.524

Abstract

This study aims to analyze the personal branding of Sandra Lubis and Clarissa Putri through social media Instagram @sandradlubis and @clarissaputri_ through Personal Branding Peter Montoya.This research type is Qualitative. This research applied an approach with a constructivism paradigm. The research was conducted with observation, interviews and documentation. Validation is done through data triangulation.The results of the study showed that the personal branding carried out by Sandra Lubis and Clarissa Putri through Instagram @sandradlubis and @clarissaputri_ based on Peter Montoya's personal branding concept, indicated that the branding strategies made by Sandra Lubis and Clarissa Putri, met the standards in Peter Montoya's concept. This leads to, these two endorsers are able to build branding strategies through their respective Instagram. Their reliability in building branding strategies is recognized by their followers through comments on Instagram, and also through expert analysis related to the two influencers who are considered to have a fairly strong branding strategy.
Credibility and Exposure of Youtube Itechlife for Information Needs Regarding Gadgets on Subscribers Nuriyati Samatan; Ambia B. Boestam; Robingah Robingah; Bima Febrianto
International Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2025): International Journal of Advanced Multidisciplinary (January-March 2025)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i4.800

Abstract

Research Objective: This research aims to determine the effect of credibility and exposure of Youtube iTechLife on the need for information about gadgets on subscribers. Research methodology: The research method used is quantitative research. The research paradigm is Positivism, sampling determination using probability sampling, through simple random sampling technique. The technique of determining the sample size using the Slovin Formula, with a margin of error of 0.5%, resulted in a sample of 400 respondents on YouTube social media platform users and subscribers to iTechLife. Findings: The results of this research explained that the Credibility and Exposure of Youtube iTechLife toward Information Needs about Gadgets on Subscribers. It can be explained from the results of the Credibility t test which shows t count 5.357> t table 1.965 and the results of the Exposure t test 8.474 >1.965. It can be concluded that Ho1 and Ho2 are rejected and Ha1 and Ha2 are accepted. This means that there is an influence between credibility and exposure to information needs. Also, the coefficient of determination test results showed that iTechLife Youtube Credibility and Exposure had an influence of 46.8% on the need for information about gadgets on subscribers.