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All Journal Greenation International Journal of Law and Social Sciences Jurnal Pengabdian Masyarakat dan Penelitian Terapan Siber Nusantara of Community Service Review (SNCSR) Greenation Computer and Information Review (GCIR)
Nuriyati Samatan
Universitas Nasional, Jakarta, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Meningkatkan Kapasitas Literasi Digital pada Komunitas Pengajian Ibu-Ibu Masjid Al Ridwan Jati Padang Selamat Ginting; Nuriyati Samatan; Nursatyo Nursatyo; Tantri Relatami; Irfan Fauzi
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 4 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Januari - Maret 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v4i1.1926

Abstract

Pengabdian Masyarakat ini bertujuan untuk memberikan edukasi tentang Literasi Digital Ibu-Ibu Pengajian Masjid Al Ridwan Jati Padang. Teori yang digunakan adalah Teori Literasi Media James Potter, dengan tiga asumsi utama: Personal Locus;Knowledge Structures, Skils. Metode yang dilakukan dalam Pengabdian Masyarakat, dilakukan dengan beberapa langkah, yakni: Observasi; pendekatan kepada Ibu Ibu Pengajian; intensitas komunikasi kepada pengurus DKM Masjid Al Ridwan; membuat Proposal dan mengajukan ke Universitas Nasional; intensitas komunikasi dan mengikuti berbagai kegiatan yang dilakukan Ibu Ibu Pengajian Masjid Al Ridwan; mengajukan proposal Pengabdian Masyarakat; menyepakati waktu untuk melakukan edukasi literasi digital; dan pelaksanaan literasi digital. Hasil Pengabdian Masyarakat ini menunjukkan, bahwa Ibu Ibu Pengajian memiliki personal locus masing-masing, Ibu Ibu yang telah agak sepuh, smartphone digunakan untuk menghubungi keluarga; pada Ibu Ibu yang masih agak muda, menggunakan smartphone untuk berbagai kegiatan: mendapatkan informasi, berjejaring sosial dan melakukan koordinasi dan berbagai keperluan lainnya; analisis berdasarkan Knowledge Structures, ditemukan bahwa struktur pengetahuan Ibu Ibu bervariasi, berdasarkan Tingkat Pendidikan mereka, dan memengaruhi aktivitas mereka dalam menggunakan smartphone dan juga mencari informasi. Analisis berdasarkan Skills atau Kemampuan. Kemampuan Ibu Ibu dalam literasi media, secara umum berada pada kemampuan: Analisis, Evaluasi dan Pengelompokkan, sementara beberapa Ibu Ibu memiliki kemampuan Induksi, Deduksi, Sintesis dan Abstraksi.
Customer Engagement as the Key to Customer Loyalty in Saung Apung Harvest City Restaurant Nuriyati Samatan; Mulharnetti Syas; Robingah; Jun Firmansyah; A. Saifulloh
Greenation International Journal of Law and Social Sciences Vol. 3 No. 3 (2025): (GIJLSS) Greenation International Journal of Law and Social Sciences (September
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v3i3.557

Abstract

This study aims to determine customer engagement as the key to customer loyalty at Saung Apung Harvest City Restaurant. This study used the Two-Way Symmetrical Model, which emphasizes mutual understanding between organizations and their publics. The research is qualitative, using the Constructivism paradigm, with field data collection conducted through observation, interviews, and documentation. The results of the study found that two-way communication between management and customers builds customer engagement in providing information, comments, and suggestions to management for the improvement and enhancement of the restaurant's performance, ambience, and the taste of the food and beverages served. Saung Apung Restaurant is also unique in that it is located quite far from the center of town, with no physical signs indicating its presence, yet customers still choose to visit and enjoy the dishes served at Saung Apung Restaurant. Management also strives to build good relationships with customers to increase loyalty and ensure the growth and sustainability of the restaurant in a highly competitive market.
An Analysis of Instagram as a Government Public Information Platform Through Piere Levy's Theory Nuriyati Samatan; Robingah Robingah; Jun Firmansyah; R.Z. Rasyid
Siber Nusantara of Community Service Review Vol. 2 No. 1 (2025): Siber Nusantara of Community Service Review (October 2025 - March 2026)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sncsr.v2i1.648

Abstract

This study analyzes Instagram social media as a public information platform for the government using Pierre Levy's theory. The study was conducted based on the Instagram account of the Depok City Government @pemkotdepok. The analysis used Pierre Levy's New Media Theory, with the following assumptions: utilization, social media, communication, and information. The study used qualitative methods, with a constructivist paradigm, research study type, through observation, interviews, and documentation. The research and observation were conducted over a period of 4 months to observe the activities of the Instagram account, interview the administrators and the Depok City Government, and documentation throughout the research. The results of the study showed that the Depok City Government utilizes Instagram as a medium for disseminating information by utilizing Instagram features. The study found that the @pemkotdepok Instagram account is a transparent, innovative, and informative public information platform that attracts Instagram users to the information provided by the Depok City Government and serves as an accurate source of information for various policies and public information. Analysis using Pierre Levy's theory found that the assumptions of Collective Intelligence, Virtual and Actual, New Media as a social environment, User Interactivity and Engagement, as well as cultural and cognitive changes.  
The Relationship Between Influencer Marketing and Generation Z Purchase Intention Nuriyati Samatan; Ariandi Putra; Intania Intania
Greenation Computer and Information Review Vol. 2 No. 2 (2026): Greenation Computer and Information Review (April - September 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gcir.v2i2.742

Abstract

This study aims to analyze Influencer Marketing as variable X and Purchase Intention as variable Y. The object of this study is Generation Z's appreciation of Sombong Men's Care skincare products in Jakarta. The theory applied is the S-O-R. This study employs a quantitative approach within the positivism paradigm. A non-probability, purposive sampling method was utilized, with the sample size calculated using Slovin's Formula at a 10% margin of error. Data were collected via an online questionnaire distributed to 100 Generation Z respondents living in Jakarta who had been exposed to promotional content for Sombong Men's Care skincare products. Data analysis was conducted using validity and reliability tests, simple linear regression, and hypothesis testing via SPSS software. The hypothesis testing results revealed that the calculated t-value exceeded the table t-value (20,231 > 1,660). Consequently, the null hypothesis is rejected and the alternative hypothesis is accepted, indicating a significant effect of influencer marketing on purchase intention. The coefficient of determination demonstrates an effect contribution of 0.807 or 80.7%, while the remaining 19.3% is influenced by other factors. The findings demonstrate that influencer marketing has a significant impact and a strong relationship with consumer purchase intention.
Co-Authors A. Saifulloh Ariandi Putra Intania Intania Irfan Fauzi Jun Firmansyah Mulharnetti Syas, Mulharnetti Nursatyo Nursatyo R.Z. Rasyid Robingah Robingah Robingah Selamat Ginting Tantri Relatami