Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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All Journal Siber Nusantara of Economic and Finance Review (SNEFR)
Ridho Rafqi Ilhamalimy
Lecturer, Faculty of Culture, Management and Business, University Pendidikan Mandalika, Mataram NTB, Indonesia

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Determining Purchase Decisions: Analysis of Electronic Word Of Mouth and Digital Marketing (Marketing Management Literature Review) Ridho Rafqi Ilhamalimy; Hapzi Ali; M. Ridho Mahaputra
Siber Nusantara of Economic and Finance Review Vol. 1 No. 1 (2024): Siber Nusantara of Economic and Finance Review (October 2024)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/snefr.v1i1.244

Abstract

The purpose of writing this Literature Review Paper is to determine the influence of Electronic Word Of Mouth and digital marketing variables on purchasing decisions. Using qualitative methods and Library Research. The research results show that green marketing influences purchasing decisions, digital marketing influences purchasing decisions, Electronic Word Of Mouth and digital marketing together influence purchasing decisions.
Determining Purchase Decisions: Brand Image and Trust (Marketing Management Literature Review) M. Ridho Mahaputra; Hapzi Ali; Ridho Rafqi Ilhamalimy
Siber Nusantara of Economic and Finance Review Vol. 1 No. 1 (2024): Siber Nusantara of Economic and Finance Review (October 2024)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/snefr.v1i1.245

Abstract

The purpose of writing this Literature Review Paper is to determine the influence of Electronic Word Of Mouth and digital marketing variables on purchasing decisions. Using qualitative methods and Library Research. The research results show that green marketing influences purchasing decisions, digital marketing influences purchasing decisions, Electronic Word Of Mouth and digital marketing together influence purchasing decisions.
Co-Authors Hapzi Ali Hapzi Ali M. Ridho Mahaputra