Siber Nusantara of Economic and Finance Review (SNEFR)
Vol. 1 No. 1 (2024): Siber Nusantara of Economic and Finance Review (October 2024)

Determining Purchase Decisions: Analysis of Electronic Word Of Mouth and Digital Marketing (Marketing Management Literature Review)

Ridho Rafqi Ilhamalimy (Lecturer, Faculty of Culture, Management and Business, University Pendidikan Mandalika, Mataram NTB, Indonesia)
Hapzi Ali (Lecturer, Faculty of Culture, Management and Business, University Pendidikan Mandalika, Mataram NTB, Indonesia)
M. Ridho Mahaputra (Student of Economic and Business Faculty, University of Mercu Buana, Jakarta, Indonesia)

Article Info

Publish Date
30 Sep 2024

Abstract

The purpose of writing this Literature Review Paper is to determine the influence of Electronic Word Of Mouth and digital marketing variables on purchasing decisions. Using qualitative methods and Library Research. The research results show that green marketing influences purchasing decisions, digital marketing influences purchasing decisions, Electronic Word Of Mouth and digital marketing together influence purchasing decisions.

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Journal Info
Siber Nusantara of Economic and Finance Review (SNEFR)
Website

Abbrev

SNEFR

Publisher

Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama

Subject

Description

The author is invited to submit a paper for Siber Nusantara of Economic and Finance Review (SNEFR). Topics related to this journal include but are not limited to: Accounting and financial reporting Audit Accounting management Taxation Corporate finance Personal finance Financial risk management ...