Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Community Development and Empowerment Journal
Farhan Erlianto Ramizzah
UPN "Veteran" Jawa Timur

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Upaya Pemasaran Dalam Memperkenalkan Produk Motor Listrik Kepada Masyarakat Di PT The Agung Pamungkas Farhan Erlianto Ramizzah; Muhammad Ahmi Husein
Community Development and Empowerment Vol. 1 No. 2 (2026): Mei
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/code.v1i2.30

Abstract

This study aims to analyze the marketing strategy implemented by PT The Agung Pamungkas in introducing Tangkas Motor Listrik products to the public. The research method used is descriptive with a qualitative approach through observation, documentation, and direct interaction with consumers. The marketing strategies implemented include social media branding through content capture and feeds, event booths, and canvassing and flayering activities. The results of the study indicate that social media is effective in increasing brand awareness through creative content and active interaction with consumers. Event booths help people get to know the product directly through consultations and test rides, while canvassing and flayering expand the dissemination of product information. The combination of digital marketing and direct marketing is considered capable of increasing public interest, building an environmentally friendly product image, and supporting increased sales of Tangkas Motor Listrik.
Co-Authors Muhammad Ahmi Husein