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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH
Isak Pasulu’
Universitas Kristen Indonesia Toraja
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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ANALISIS PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN DI MBAK NINGSIH KOSMETIK KABUPATEN TORAJA UTARA Tirsa Tasik; Isak Pasulu’; Dwibin Kannapadang
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 4 (2026): August 2026 (1)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i4.6835

Abstract

This study aims to analyze consumer behavior regarding purchase decisions at Mbak Ningsih Cosmetics in North Toraja Regency. The study employs a qualitative approach, utilizing data collection techniques such as observation, interviews, and documentation. The results indicate that consumer purchase decisions are influenced by product quality, price, service, promotion, and recommendations. These findings are expected to provide valuable insights for Mbak Ningsih Cosmetics in enhancing its marketing strategies and customer satisfaction.
Co-Authors Tirsa Tasik