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All Journal Siber International Journal of Digital Business Greenation International Journal of Tourism and Management Greenation Management and Business Review (GMBR)
Doni Sugianto Sihotang
Universitas Negeri Jakarta, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Membangun Generasi Penerus Batik Tulis Lasem melalui Sustainable Heritage-Based Capital Doni Sugianto Sihotang; Usep Suhud; Agung Wahyu Handaru
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.653

Abstract

Batik Tulis Lasem merupakan salah satu warisan budaya penting di Jawa Tengah yang menghadapi tantangan serius, yaitu menurunnya jumlah pembatik muda, lemahnya transfer pengetahuan antargenerasi, serta terbatasnya dukungan ekonomi dan kelembagaan. Penelitian ini bertujuan untuk mengidentifikasi tantangan yang menghambat regenerasi pembatik Batik Tulis Lasem, menentukan bentuk modal yang paling penting dalam mendukung keberlanjutan regenerasi, serta merumuskan Sustainable Heritage-Based Capital untuk regenerasi pembatik. Penelitian menggunakan pendekatan studi kasus eksploratif kualitatif. Data dikumpulkan melalui wawancara semi-terstruktur, Focus Group Discussion, dan observasi partisipatif yang melibatkan 10 informan yang terdiri atas pembatik, pemilik usaha batik, tokoh masyarakat, aktivis budaya, dan pemangku kepentingan terkait di Lasem. Analisis data dilakukan menggunakan analisis tematik. Hasil penelitian menunjukkan bahwa kerentanan ekonomi merupakan hambatan utama regenerasi pembatik karena rendahnya pendapatan dan terbatasnya prospek kesejahteraan menyebabkan generasi muda kurang tertarik memasuki profesi tersebut. Penelitian juga menemukan bahwa economic capital merupakan bentuk modal yang paling kritis dalam mendukung regenerasi, diikuti oleh cultural capital, social capital, dan institutional capital. Berdasarkan temuan tersebut, penelitian ini mengembangkan Sustainable Heritage-Based Capital yang mengintegrasikan keempat bentuk modal tersebut dalam satu ekosistem regenerasi berkelanjutan. Model ini berkontribusi pada pengembangan Sustainable Heritage-Based Capital melalui adaptasi Human Capital Theory serta menyediakan kerangka kebijakan untuk mendukung pelestarian budaya dan pembangunan ekonomi lokal berbasis warisan budaya.
Mapping Trend of Digital Marketing Shapes Consumer Behaviour Across Indonesia: A Literature Review and Integration of Artificial Intelligence on Research Design for Future Research Hermansyah Hermansyah; Doni Sugianto Sihotang; Ridho Rafqi Ilhamilimy; Mohamad Rizan; Setyo Ferry Wibowo
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.169

Abstract

This study  presents a  systematic  literature  review that  maps the  development of  digital marketing  research  and  its  influence  on  consumer  behavior  across  Indonesia,  with  an emphasis on the integration of Artificial Intelligence (AI) in future research design. Using content analysis on 60 journal articles published between 2012 and 2025, the study identifies five dominant variables—purchase decision, social media marketing, influencer marketing, brand trust, and brand image—alongside prevailing analytical methods, including Structural Equation Modeling (SEM) and Multiple Linear Regression. Bibliometric mapping through VOSviewer  reveals  clusters  of  thematic  focus  such  as  consumer  engagement,  digital branding, and e-commerce localization. The study also highlights trending topics over time, showing a shift from traditional marketing elements to AI-enhanced strategies. Furthermore, this paper proposes a conceptual framework linking AI applications with social media marketing, influencer marketing, and brand trust to guide future empirical studies. Findings underscore the growing academic and practical relevance of AI in digital marketing, and offer a foundation for predictive, data-driven approaches to understanding Indonesian consumer behavior.
Evaluating the Application of the Theory of Planned Behavior in Predicting QRIS Adoption Among Indonesian University Students Doni Sugianto Sihotang; Usep Suhud; Mohamad Rizan
Greenation International Journal of Tourism and Management Vol. 3 No. 2 (2025): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i2.393

Abstract

The use of digital-based transactions in Indonesia continues to increase; however, the adoption of QRIS as the national payment standard still faces challenges among university students. Despite being predominantly digital natives with high potential to adopt payment technologies such as QRIS, students’ actual usage remains suboptimal. Several previous studies have employed various technology adoption theories to explain similar phenomena, utilizing a range of theoretical approaches. This study develops a conceptual model based on the Theory of Planned Behavior (TPB) to identify the predictors influencing students’ intention to use QRIS. Drawing from a literature review, this study aims to evaluate the relationship between key TPB constructs—attitude, subjective norm, and perceived behavioral control—and students’ intention to use QRIS. The proposed model is expected to serve as a foundation for future empirical research and to inform the development of more effective strategies for increasing QRIS adoption among university students.
The Use of AI Chatbots for Academic Research: A Qualitative Study on Indonesia Students’ Perceptions Doni Sugianto Sihotang; Usep Suhud; Setyo Ferry Wibowo
Greenation International Journal of Tourism and Management Vol. 3 No. 2 (2025): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i2.441

Abstract

The advancement of artificial intelligence (AI) technology has driven transformations in higher education, particularly through the utilization of AI-based chatbots. These chatbots are employed by students to support various aspects of academic research activities. This study aims to uncover students' perceptions regarding the effectiveness and skillfulness in using AI chatbots to support their understanding and execution of academic research. Employing a descriptive qualitative approach, this study involved 100 students from 12 higher education institutions in Indonesia, selected purposively. The findings revealed five key themes: (1) ease of use and accessibility; (2) comprehensive features and information capacity; (3) ability to assist academic writing; (4) availability of credible academic references; and (5) flexibility and contextualization—students use multiple chatbots depending on their specific needs and contexts. This research provides a theoretical contribution to educational technology studies and practical implications for higher education institutions in designing contextual and adaptive AI literacy training.
Co-Authors Agung Wahyu Handaru Hermansyah Hermansyah Mohamad Rizan Ridho Rafqi Ilhamilimy Setyo Ferry Wibowo Usep Suhud