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All Journal The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences)
Raisa Natasya Devianti
Politeknik LP3I Jakarta

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THE EFFECT OF FLASH SALES AND FREE SHIPPING VOUCHERS ON PURCHASING DECISIONS IN SHOPEE E-COMMERCE Raisa Natasya Devianti; Mujtabah Faturrurahman; Verus Hardian
IC-BESTS: International Conference on Business, Economics, Technology, and Social Sciences 2026: The IC-BESTS (International Conference on Business, Economics, Technology, and Social Sciences
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/icbests.v1i1.98

Abstract

This study aims to determine the extent to which flash sales and free shipping vouchers influence purchasing decisions in Shopee e-commerce. This research employed a quantitative approach using a questionnaire distribution method. The population consisted of 99 Shopee users who had conducted purchasing transactions through the application. The results of the multiple linear regression analysis produced the equation: Y = 12.197 + 0.760(X1) + 0.447(X2). The hypothesis testing results indicate that flash sales and free shipping vouchers significantly affect purchasing decisions, with a significance value of Sig < 0.001 < 0.05, therefore H0 is rejected and H1 is accepted. The coefficient of determination value (Adjusted R Square) was 0.614, indicating that the variables of flash sales and free shipping vouchers explain 61.4% of the variation in purchasing decisions on Shopee e-commerce, while the remaining 38.6% is influenced by other variables not examined in this study.
Co-Authors Hardian, Verus Mujtabah Faturrurahman