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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat IIJSE
Lutfiah Chairunisa
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Economics, Econometrics & Finance Social Sciences

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Semarak Kemerdekaan melalui Gerakan Peduli Lingkungan dan Gotong Royong dalam Menyambut Hut Kemerdekaan Republik Indonesia Lutfiah Chairunisa; Edy Purwanto
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 3 (2026): Agustus: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i3.10212

Abstract

A Community Service activity titled “Celebrating Independence through Environmental Care and Gotong Royong (Mutual Cooperation) in Welcoming the Republic of Indonesia’s Independence Day” was conducted in Pucanggading, Demak Regency, Central Java. The activity aimed to increase public awareness of environmental cleanliness while strengthening the spirit of gotong royong as a form of community solidarity. The commemoration of Indonesia’s Independence Day was used as an opportunity to encourage residents to participate in meaningful activities that provided direct benefits to the environment. The activity employed a participatory approach by involving local residents in several stages, including preparation, outreach and education, environmental cleaning, waste collection and sorting, beautification, and evaluation. Residents worked together to clean neighborhood streets, drainage channels, public facilities, and residential areas, as well as improve the surrounding environment in preparation for the Independence Day celebration.The results showed positive changes in environmental cleanliness and tidiness, accompanied by increased community participation in collective activities. The activity also enhanced awareness of proper waste management and strengthened the values of gotong royong, cooperation, and social responsibility. This initiative is expected to encourage sustainable habits through regular community-based environmental activities.
The Impact of Electronic Word of Mouth (E-WOM) Using Micro Influencers on Repurchase Intention and Trust (Case Study of Instagram Users in Indonesia) Lutfiah Chairunisa; Nurhayati Nurhayati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.11112

Abstract

This study aims to analyze the influence of micro influencers on repurchase intention and trust with electronic word of mouth (e-WOM) as an intervening variable. Using a quantitative approach and the Structural Equation Modeling (SEM) method, this study involved 384 respondents who were followers of micro influencers on Instagram social media. The results of this study show that micro influencers have a positive and significant influence on buying intent (β = 0.456, p < 0.001) and trust (β = 0.523, p < 0.001). E-WOM proved to be a significant intervening variable in the relationship between micro influencers and buying intent (β = 0.312, p < 0.001) and trust (β = 0.387, p < 0.001). These findings indicate that micro influencers are more effective in building personal relationships with audiences than macro influencers, so they can increase credibility and engagement. The practical implication of this study is the need for a marketing strategy that focuses more on collaboration with micro influencers to increase the effectiveness of digital marketing campaigns.
Co-Authors Edy Purwanto Nurhayati Nurhayati