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All Journal Indonesian Journal of Multidisciplinary Science Journal of Economics, Entrepreneurship, Management Business and Accounting
Arief Safari
Institut Pertanian Bogor, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Marketing Mix Factors Associated with Online Purchasing Behaviour for Printed Books: Evi-dence from Actual Transaction Data Erick Wahyudyono; Ujang Sumarwan; Arief Safari
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.1658

Abstract

Purpose – This study examines the adjusted associations between recorded transaction attributes and realised online printed-book invoice value at PT XYZ during 2023–2025, using the 7P marketing mix as a conceptual organising lens. Design/methodology/approach – A retrospective observational design was applied to a census of 5,989 eligible completed online printed-book invoices. The unit of analysis was an invoice rather than a unique consumer. Ordinary least squares regression was estimated for logged invoice value with HC3 heteroskedasticity-consistent robust standard errors. The primary explanatory variables were academic-book share, destination region, purchase channel, and transaction year. Average selling price and basket size were excluded from the primary model because they are mechanically related to invoice value. Finding/Results – The model explained 28.4% of the variation in logged invoice value, and the predictors were jointly associated with the outcome. A 10-percentage-point increase in academic-book share was associated with an estimated 3.2% higher invoice value. Invoices delivered to Java outside Jabodetabek and outside Java had estimated values approximately 9.0% and 12.9% higher, respectively, than invoices delivered within Jabodetabek. Marketplace and WhatsApp transactions had estimated values approximately 5.3% and 7.7% higher than webstore transactions. Estimated invoice values were also higher in 2024 and 2025 than in 2023. Robustness checks showed that the estimates were stable after excluding non-individual and influential invoices. Originality/Value – This study provides transaction-level evidence from actual completed online book invoices rather than survey-based perceptions. The recorded attributes are interpreted as observable transaction characteristics conceptually related to the 7P framework, not as direct measures of consumers’ perceptions or causal effects of marketing activities.
Successful Organizational Transformation Strategy of PT Wijaya Karya (PERSERO) TBK Rian Rizki Yantama; Arif Imam Suroso; Arief Safari
Indonesian Journal of Multidisciplinary Science Vol. 5 No. 4 (2026): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v5i3.1227

Abstract

This study aims to examine the extent to which internal factors, external factors, transformation strategy, and organizational alignment influence the success of WIKA’s transformation agenda. An explanatory quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS), based on responses from 134 employees and structural officials directly involved in the transformation process. The study investigates five latent constructs: Internal Factors, External Factors, Transformation Strategy (sensing, seizing, and reconfiguring), Organizational Alignment (structural, process, cultural, and team-based consistency), and Transformation Success (financial and non-financial performance). Data analysis was conducted using SmartPLS through a comprehensive evaluation of both the measurement and structural models. The empirical results indicate that both internal and external factors serve as significant drivers of transformation strategy. Furthermore, transformation strategy exerts a substantial direct effect on organizational alignment, which functions as a critical mediating mechanism linking strategic direction to transformation success. Organizational alignment is also proven to have a strong direct impact on overall transformation performance, underscoring the importance of aligned structural design, cultural readiness, and human resource capabilities as prerequisites for successful change. This study enriches the theoretical discourse on organizational transformation in State-Owned Enterprises by integrating the perspectives of dynamic capabilities, strategic alignment, and change management. Practically, the findings offer actionable insights for WIKA and similar SOEs in formulating integrated, capability-oriented transformation roadmaps grounded in organizational culture.
Co-Authors Arif Imam Suroso Erick Wahyudyono Rian Rizki Yantama Ujang Sumarwan