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All Journal BELGI : Journal of Islamic Business and Decision Sciences
Husam-Aldin N. Al-Malkawi
Faculty of Business and Law, British University, Dubai

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Religiosity, web quality, trust, and commitment as drivers of repurchase intention in halal e-commerce: An extended trust and commitment model Irmal Irmal; Husam-Aldin N. Al-Malkawi; Adel Sarea; Shahab Aziz
BELGIFOODS JOURNALS Vol. 1 No. 1 (2026): BELGI: Journal of Islamic Business and Decision Sciences
Publisher : Undergraduate Program in Shariah Economic Law, STIS Al Wafa, Indonesia,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67925/belgi.v1i1.7

Abstract

Purpose ‒ This study investigates how religiosity and web quality influence repurchase intention in halal e-commerce through the mediating roles of trust and commitment, addressing the unique religious and cultural context of Muslim consumers. Design/Methodology/Approach ‒ A quantitative approach was employed using PLS-SEM, with data collected from 656 Indonesian halal e-commerce users via convenience and snowball sampling. Constructs were measured using validated scales on a six-point Likert scale. Findings ‒ Religiosity and web quality significantly enhance trust and all commitment dimensions. Trust is the strongest predictor of repurchase intention, followed by affective and cognitive commitment; normative commitment showed no significant effect. Trust also serves as the dominant mediator between antecedents and repurchase intention. Originality/Value ‒ The study extends the Expectation Confirmation Technology Model (ECTM) by integrating religiosity as a key affective antecedent, offering novel insights into loyalty formation in faith-based digital markets. Research Limitations/Implications ‒ Findings are limited to Indonesian consumers and a cross-sectional design. Future studies should adopt probability sampling, longitudinal designs, and diverse cultural contexts.Practical Implications ‒ Halal e-commerce platforms should prioritize trust-building with religious values to foster long-term purchase behavior.
Co-Authors Adel Sarea Irmal Irmal Shahab Aziz