Jeke Jupitra
Sekolah Tinggi Ilmu Ekonomi Sakti Alam Kerinci

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

PENGARUH KEUNGGULAN KOMPETITIF BERKELANJUTAN DAN INTELLECTUAL CAPITAL TERHADAP VALUE ADDED PENGUSAHA KOPI DI KERINCI DALAM RANGKA MENINGKATKAN EKONOMI LOKAL Heppi Syofya; Prama Widayat; Jeke Jupitra
Jurnal Ekonomi Sakti Vol 15 No 2 (2026)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v15i2.518

Abstract

This study examines the impact of sustainable competitive advantage and intellectual capital on the added value of coffee entrepreneurs in Kerinci, with the aim of improving the local economy. Through quantitative analysis, survey data were collected from a sample of coffee entrepreneurs and analyzed using statistical techniques such as descriptive analysis and measurement model assessment with SEM-SmartPLS-4 software. The findings reveal a positive and significant relationship between sustainable competitive advantage and added value, highlighting the importance of unique resources and strategies in generating higher value. In addition, this study finds a positive and significant relationship between intellectual capital and added value, emphasizing the role of knowledge, skills, and relationships in achieving greater added value outcomes. The results of this study provide valuable insights for coffee entrepreneurs, policymakers, and industry stakeholders to encourage sustainable growth and economic development in the local coffee industry