Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Ilyas Rakhman
Universitas Buana Perjuangan Karawang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PRODUK DAN FREE ONGKIR TERHADAP KEPUTUSAN PEMBELIAN SKINCARE G2G PADA MARKETPLACE TIKTOK SHOP: (Studi pada Konsumen di Kabupaten Karawang) Ilyas Rakhman; Suroso Suroso; Dexi Triadinda
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 5 (2026): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i5.3148

Abstract

The rapid growth of e-commerce has intensified competition in the skincare market, including through TikTok Shop. This study aims to analyze the effect of product quality and Free shipping on purchasing decisions for G2G skincare products among consumers in Karawang Regency. This research uses a quantitative descriptive approach. Data were collected through an online questionnaire using a five-point Likert scale from 99 respondents selected using purposive sampling. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4, covering the evaluation of the outer model and inner model. The results show that product quality has a positive and significant effect on purchasing decisions, indicated by a T-statistic of 4.768 and a P-value of 0.000. Free shipping also has a positive and significant effect on purchasing decisions, with a T-statistic of 4.205 and a P-value of 0.000. The adjusted R-square for purchasing decisions is 0.691, indicating that product quality and Free shipping jointly explain 69.1% of the variance in purchasing decisions, while 30.9% is explained by factors outside the research model. These findings indicate that maintaining product quality and optimizing Free-shipping promotions are important strategies for increasing consumer purchasing decisions on TikTok Shop.
Co-Authors Dexi Triadinda Suroso Suroso