<![CDATA[Amid economic challenges such as social inequality, inflation, and national debt, society increasingly requires an economic system grounded in moral and spiritual values rather than in financial gain alone. Islamic economics offers solutions through maqasid sharia, specifically wealth protection (hifdz al-mal) and just distribution of resources, while rejecting usury (riba), exploitation, and excessive uncertainty (gharar) to achieve shared prosperity. Digital technology has transformed the dissemination of Islamic economic values, shifting education from conventional religious forums to platforms such as TikTok, Instagram, and YouTube. Concise, visual, and accessible content reaches the younger generation, particularly Gen Z, through microlearning and supportive social media algorithms, expanding financial literacy. This study analyzes digital da'wah media's role in enhancing understanding and implementing halal investment. It examines educational content published by institutions such as the Financial Services Authority (OJK), Bank Syariah Indonesia (BSI), and the IDX Islamic Exchange, as well as Muslim creators promoting literacy. Focusing on themes such as halal business, hifdz al-mal, and social justice, the study identifies digital media's contribution to connecting Islamic economic principles with investment practices, raising awareness of usury dangers, encouraging Islamic financial instruments, and exploring synergies between da'wah and economics to build a sustainable financial ecosystem. Results indicate that digital da'wah media serves as a strategic tool to encourage Islamic values in everyday financial decisions, strengthening a halal investment culture in society.]]>
